Deliver Clarity and Empower Users with a Strong Call to Action | Interview with Karina Plyusnina from Yay!Starter

Introduction

There’s no doubt that in order to compete as a business today, you must deliver tangible results. But it’s equally important that you ensure that your brand’s essence remains at the heart of every endeavor. Helping you achieve that balance is Yay!Starter Marketing. Karina Plyusnina, Digital Marketing Manager discusses the role of this London-based marketing agency, which focuses on inbound and outbound lead generation for B2B tech clients, particularly in the Fintech, Ed Tech, and general B2B tech sectors. Yay!Starter is a HubSpot partner and was recognized as the Small Business of the Year by Lloyd’s Bank in 2021. Karina explains that they use a mix of digital marketing strategies for client acquisition, with SEO being their main inbound tool, in combination with social selling, cold messaging campaigns, and industry events. Their website plays a crucial role in helping prospects understand their services, achievements, and values, with a strong call to action. Yay!Starter continuously maintains and updates the website, creating new landing pages and sections to accommodate their expanding offerings and cater to the user journey. As a marketing manager, Karina’s daily tasks involve strategizing, analyzing campaigns, and communicating with clients. Karina emphasizes the importance of understanding and using marketing tools effectively.