Lucid Green Increased +100% Demos Booked with Pathmonk

Lucid Green, established in 2018, aims to improve trust and transparency in the cannabis industry with a platform that optimizes inventory management and facilitates direct consumer interaction.

The Challenge: Low Website Conversion Rate

Despite having an innovative platform, Lucid Green needed to improve their website to help turn website visitors into customers. They wanted to make sure that their website was effective in engaging visitors and guiding them through the process of deciding to make a purchase. 

Creative Producer Veljko Mirkovic recognized the need to enhance the digital buying experience and ensure that the website could work as an effective conversion tool.

The Solution: AI-Powered Personalization for CRO

To address this, Lucid Green implemented Pathmonk’s microexperiences, a series of AI-powered tailored interactions designed to guide users through each stage of the buying process. 

These microexperiences are strategically placed to provide relevant content and support decision-making:

• Awareness Stage: Introduction videos were used to efficiently communicate Lucid Green’s value proposition and engage visitors right from the first interaction.
• Consideration Stage: Pathmonk helped showcase external reviews and case studies, reinforcing credibility and trust among potential customers.
• Decision Stage: Clear communication of benefits and a straightforward sign-up process for free consultations were emphasized to convert interest into action.

This approach ensured that users received personalized content that was aligned with their specific stage in the buying journey, making the buying process as seamless and informative as possible.

Why did Lucid Green choose Pathmonk instead of more traditional CRO tools such as Mutiny, Drift, Gong, or ClickFunnels?

• AI-Driven Personalization: Pathmonk utilizes artificial intelligence to tailor website content to the specific needs and behaviors of each visitor, enhancing conversion likelihood at every stage of the buying journey.
• Automatically Created Experiences: Pathmonk automatically creates personalized microexperiences without the need for manual content creation, streamlining the engagement process and ensuring relevant interactions for every user.
• Smooth CRM Integration: Pathmonk’s compatibility with all major CRM systems ensured seamless synchronization and management of customer data for Lucid Green.
• Cookieless Solution: Pathmonk does not rely on tracking cookies, aligning with privacy standards and user preferences, crucial for maintaining trust in sensitive industries like cannabis.

The Results: +100% Demos Booked

✅ 100% Increase in Demo Bookings: There was a significant increase in the number of product demonstrations booked, showcasing the benefits of Lucid Green’s efficient supply chain operations and marketing solutions.

✅ Positive Feedback: Lucid Green reported substantial improvements and satisfaction with the features and performance of Pathmonk, noting it worked as advertised.

Key Takeaways

• Tailoring the User Experience: Customizing the buying journey with microexperiences tailored to different stages can profoundly impact conversion rates.
• The Importance of Trust: Building trust through transparency and proof points like case studies can significantly enhance customer relationships and conversions.
• Engagement Tactics: Assets like introduction videos can effectively capture and retain user attention, promoting deeper engagement with the brand.