Transforming Digital Marketing and Web Development | Sean Giles from WebBox

Ernesto Quezada: Welcome to Pathmonk Presents, the place where business owners and marketers share their insights on digital growth. In every episode, we discuss real strategies, why they worked, and also why they didn’t. Get insights from real experiences and save yourself a whole lot of time and money. Let’s get to it right now!

Before we get started with today’s episode, let’s have a quick look at what Pathmonk is all about. If you are winning leads, demos, or sales through your website, then Pathmonk might be interesting for you. Pathmonk is an extension to your website. It watches each visitor as they move through your page and builds up their interest in your product or service in real-time, delivering a great uplift in conversions from your website.

Usually, the buying journey can be divided into stages: awareness, consideration, and decision-making. Pathmonk figures out in which stage a given visitor is by watching every action they do on the website, and it provides them with micro experiences such as notifications, case studies, and introduction videos, helping them to move to the next stage in the buying journey towards a conversion.

Welcome to today’s episode! Let’s talk about today’s guest. We have Sean from WebBox, Director of Growth. How are you doing today, Sean?

Sean Giles: I’m very well, thank you. How are you?

Ernesto: I’m doing great, thank you so much for asking. We’re excited to learn a little bit more, and I’m sure our listeners are tuning in wondering what WebBox is all about. In your own words, tell us a little bit more.

Sean: Yeah, great. So, WebBox is a digital agency. We are based in Cardiff, Wales, in the UK. We are a team of experts that specialize in bespoke web development and performance marketing campaigns for our clients. Essentially, we ensure that your online presence is there for your users to find you, your target audience, and ultimately convert and get those leads in.

Ernesto: That’s great to hear. So that our listeners can get a good understanding of WebBox, what would you say are some key problems that you guys like to solve for clients?

Sean: We work a lot in the sport, health, and leisure industries. Our core services relate to generating more leads and sales for those clients, including membership inquiries and bookings. We also address problems people have on their websites, such as getting visitors but not converting them. Are they using the right user journeys and messaging to target their audience? Additionally, if clients have multiple systems to manage data or memberships, we ensure those systems talk to each other, streamlining their processes and making life as easy as possible for them.

Ernesto: That’s important. Is there a certain type of vertical segment that you guys like to go for? Is there an ideal ICP for WebBox?

Sean: Yes, like I mentioned, we focus on sport, health, and leisure organizations looking to promote their services online. These sectors rely heavily on their online presence, and we work to ensure they can effectively reach and convert their target audiences.

Ernesto: Perfect. How would these businesses usually find out about WebBox? Is there a top client acquisition channel for you guys?

Sean: It varies. Ironically, being a digital agency, we find that one-to-one or in-person events and meetings are the best ways to find new clients and grow relationships. We still do traditional online marketing through social media, our blog, webinars, and so on. However, attending events and networking to make personal connections often proves most effective.

Ernesto: That makes sense. So, what role does the website play in client acquisition for WebBox?

Sean: The website is really important. For us, it’s more about highlighting our expertise and what we do rather than generating a ton of leads. It’s a way for clients and prospects to see our projects and expertise. For other organizations, especially in the sport, health, and leisure sectors, their website is crucial. Most of their leads come through their website, where people learn about their events, products, and services. It’s an essential tool in their marketing arsenal.

Ernesto: Definitely. Are there any tools, tips, or methods you would recommend to our listeners regarding website lead generation?

Sean: Starting with the basics, good design is crucial. If a design isn’t well-implemented, users can sense something is off. Speed is also a huge factor, both for user experience and SEO. Clear propositions and well-thought-out user journeys are essential. Make sure it’s obvious what you do and who you are. Use call-to-actions effectively, catering to different stages of the user journey, from primary CTAs like “get in touch” to secondary ones like “download a white paper” or “join a webinar.”

Ernesto: Great advice and tips, Sean. Let’s switch gears a bit. As the Director of Growth at WebBox, what are some key tasks you focus on in your day-to-day work?

Sean: Key tasks include liaising with new leads, prospects, and current clients, discussing their pain points, and providing solutions. I also focus on content ideas, planning future content for our marketing channels, and keeping up with the latest trends in the industry. Research and learning are important to stay ahead and continue offering expert solutions.

Ernesto: Awesome. Let’s jump into our next section, which is rapid-fire questions. Are you ready?

Sean: Yes, let’s go!

Ernesto: First off, what’s the last book you read?

Sean: The last book I read is “The Shadow of the Wind.”

Ernesto: Great read. What is the one single thing that WebBox is focused on the most at the moment?

Sean: Our current proposition, focusing on sport, health, and leisure sectors. We’re revamping our website and outward-facing marketing to reflect that.

Ernesto: If there were no boundaries in technology, what would be the one thing you want to have fixed for your role as a marketer today?

Sean: Attribution of leads and sales across different marketing channels. Making sure all channels communicate to track leads and sales accurately would be key.

Ernesto: If there is one repetitive task you could automate, what would that be?

Sean: Chasing people through email comes to mind, but also posting content to social media consistently. Automating content generation and posting in a way that still sounds human would be a game-changer.

Ernesto: Lastly, with your experience in the marketing world, what is one piece of advice you would give yourself if you were to restart your journey as a marketer today?

Sean: Get as much experience as possible quickly, and find what you are most passionate about in marketing. Focus on that area and become an expert rather than a jack-of-all-trades.

Ernesto: Great advice. We’re coming to the end of our show, but I want to give you the last word. If someone forgets everything about today’s interview, what is the one thing they should remember about WebBox?

Sean: We help people solve their online woes and elevate their online presence to generate leads through marketing. We’re the agency for you if you need that.

Ernesto: You heard it, folks. You can always check them out at webbox.digital. They create unforgettable web experiences and campaigns. Sean, thank you so much for being with us today. To our listeners, thank you for tuning in, and I’m looking forward to our next episode at Pathmonk Presents. Thanks a lot, Sean.

Sean: Thank you.