365Talents Increased +40% Qualified Leads with Pathmonk

365Talents is a cutting-edge SaaS platform designed to revolutionize talent management and internal mobility for enterprises. With advanced AI capabilities, 365Talents helps organizations unlock the full potential of their workforce by matching employees’ skills and aspirations with relevant opportunities.

The Challenge: Inconsistent Tracking, Design, and Content

365Talents faced three key challenges to improve both functionality and user experience on their website:

1. Tracking and conversions were unclear: They lacked a reliable way to measure key actions like demo bookings and downloads, making it difficult to understand how well their website supported their business goals.
2. Content wasn’t tailored to users: The website presented the same information to all visitors, regardless of their behavior or interests. They wanted to deliver personalized experiences that aligned with each user’s needs, helping them engage more effectively with the product.
3. Site consistency and scalability needed improvement: They struggled to maintain a consistent look and feel across their website, with design elements like background colors not aligning properly across pages. As a multi-language platform, they needed a solution that could seamlessly support this complexity while ensuring visual cohesion.

In short, they needed better tracking, personalized experiences, and a more polished, user-friendly site to engage visitors and drive conversions.

The Solution: Personalized Experiences and Smart Tracking

To address these challenges, 365Talent integrated Pathmonk’s customer journey optimization software into their website to improve tracking, personalize content, and optimize lead qualification, resulting in a more efficient conversion funnel.

This is what Pathmonk did for 365Talents:

1. Accurate goal tracking: Pathmonk’s AI-driven goal tracking made it easy to track key user actions, like demo bookings, using redirects and URL setups. This gave the team clear visibility into conversions while eliminating technical headaches from their tracking process.
2. Automatically created lead generation experiences: Pathmonk used behavioral data to generate personalized experiences that guided visitors toward speaking with an expert. These included an educational video, FAQs, and helpful CTAs tailored to user behavior and interests, ensuring every visitor found relevant and engaging content.

3. Consistent design and localization support: With Pathmonk’s custom CSS features, 365Talents achieved brand consistency across their website, resolving design issues like mismatched background colors. Pathmonk also adapted seamlessly to their multi-language setup, making it easy to manage content visibility and localization through Google Tag Manager and the tool itself.

Why did 365Talents choose Pathmonk instead of more traditional optimization tools such as Mutiny, Drift, Gong, or ClickFunnels?

• Personalized user interactions: Using Pathmonk’s AI-driven technology, 365Talents was able to tailor the content on their website to meet the specific needs of each visitor. This personalization helped in making the user experience more relevant and engaging.
• 0 manual effort: Pathmonk automates the creation of personalized experiences, eliminating the need for manual content creation. 
• Easy and quick implementation: The setup process with Pathmonk was straightforward and fast, allowing Informer to quickly benefit from the new tools without a lengthy integration phase.
• Cookieless technology: Pathmonk uses cookieless technology, ensuring privacy compliance and avoiding reliance on traditional tracking methods which can be intrusive and are increasingly restricted by new regulations.

The Results: +40% Leads 

✅ 40% conversion uplift on leads: Since implementing Pathmonk, 365Talents saw a significant increase in conversions for they key goal, talking to an expert.

✅ Improved insights on CTAs: They discovered that downloadable materials were driving the most interactions, sometimes overshadowing demo bookings. This insight helped them fine-tune their strategy to better balance their efforts.

✅ High engagement with micro-experiences – Pathmonk’s micro-experiences were viewed over 2,000 times, with a 30% engagement rate during the decision-making stage, demonstrating the effectiveness of their personalized content.

Key Learnings

• You can’t improve what you can’t track. Once 365Talents fixed their tracking, they had a clear view of what was working and could finally connect website performance to real results.
• Small interactions can drive big results. Micro-experiences—like an educational video or FAQs—kept visitors engaged, with 30% interacting during key decision-making moments.
• Personalization isn’t optional anymore. Generic content doesn’t cut it. Adapting the site to visitor behavior kept users engaged and more likely to take the next step, like booking a demo.