B2C Service
Qualified leads
MediVera Compounding Pharmacy provides a broad spectrum of compounding services, specializing in customized medications with a focus on hormone therapies. Operating from a state-of-the-art facility, MediVera ensures safety and quality in every formulation, addressing the unique needs of patients through tailored medication solutions.
The Challenge: Converting Diverse Audiences on One Website
MediVera’s website was designed to serve two distinct groups: healthcare providers and patients, each requiring different forms and specific resources.
However, the website’s structure wasn’t clearly guiding these visitors to the information they needed. Providers and patients would often end up on the wrong pages, unsure of how to access the forms or resources meant for them.
This lack of clear navigation led to confusion, with many visitors leaving the site without completing any actions, such as filling out forms or downloading information.
MediVera also faced the challenge of understanding where to focus their optimization efforts. They knew that conversions were lower than they wanted but weren’t sure which parts of the visitor journey needed the most improvement.
Without a clear direction on how to streamline this experience, they struggled to guide visitors effectively, which impacted both user engagement and the site’s overall performance. MediVera needed a solution to simplify the user journey and ensure that each visitor could quickly and easily find what they were looking for.
The Solution: Targeted Website Guidance
To address these challenges, Laurie Malseed, Marketing Specialist at MediVera, turned to Pathmonk’s AI-powered personalization software to improve the website’s user experience and guide prospects more effectively.
This is what Pathmonk did:
1. Identifying and guiding each audience: Pathmonk introduced a qualification form that identified each visitor as either a healthcare provider or a patient, then directed them to the most relevant content. This way, visitors could quickly find what they needed without confusion.
2. Simplifying site navigation: Pathmonk added a customized side menu to make navigation clearer and easier. This change helped patients and providers understand how the site could meet their unique needs, creating a more straightforward experience for both groups.
3. Adapting content dynamically: With Pathmonk’s AI-driven content updates, MediVera was able to maintain brand consistency while quickly making adjustments to better serve visitors. This flexibility allowed for quick, on-the-go changes without the need for manual updates.
Why did MediVera choose Pathmonk instead of more traditional CRO tools such as Mutiny, Drift, Gong, or ClickFunnels?
- 20% money back guarantee: Pathmonk is the only CRO solution that guarantees a 20% uplift in key conversions within the first month — or you get your money back. No other platform in this space offers that level of performance assurance. What does this mean for your business? Check our impact calculator!
- No manual work needed, effortless automation: Pathmonk generates customized user interactions automatically, eliminating the need for manual input and enhancing the efficiency of user engagement, ensuring each interaction is pertinent to the user.
- 5 min setup: Pathmonk offers flawless integration with various CRM systems, enabling easy synchronization and streamlined data management.
- Cookieless technology: Pathmonk operates without the use of tracking cookies, adhering to privacy regulations and catering to user preferences for enhanced data security.
The Results: +40% Qualified Leads
✅ 40% Increase in form submissions: Improved navigation led to more healthcare providers completing forms, directly boosting conversions.
✅ Higher conversions with ‘quick fill’ forms: Visitors who were guided to specific ‘quick fill’ forms completed 209 forms in total, reflecting the impact of targeted guidance.
✅ Double the conversion rates for key goals: Visitors engaging with Pathmonk’s personalized experiences were twice as likely to complete MediVera’s priority actions, significantly increasing overall engagement.
Key Takeaways
- One website can convert multiple audiences: MediVera proved that a single website can serve different audiences effectively. By guiding healthcare providers and patients to the right content, they turned a complex setup into a conversion win.
- Personalized navigation boosts conversions: Directing visitors to relevant resources had a huge impact on form submissions and engagement. Strategic audience guidance made all the difference in their results.
- Simple actions drive higher engagement: The popularity of the ‘quick fill’ forms shows that removing friction can lead to more conversions. Keeping things simple paid off for MediVera.
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