B2C E-Commerce
Purchases
ChocoVivo is a US-based bean-to-bar chocolate company that emphasizes traditional chocolate-making methods. They source organic cacao beans from Mexico and craft minimally processed, stone-ground chocolate that retains the cacao’s natural richness. ChocoVivo offers products ranging from chocolate bars and cacao-based snacks to skincare items, focusing on sustainability, transparency, and a connection to the ancient roots of chocolate culture.
The challenge: hard to find the right product
ChocoVivo faced several challenges with its online presence that affected both brand clarity and conversion rates. For early-stage prospects, the website lacked a clear structure, leaving visitors uncertain about where to navigate and what ChocoVivo’s offerings truly encompassed. Customers were unsure if ChocoVivo focused solely on chocolate, offered local organic products, or specialized in cacao-related items. This ambiguity created a barrier for potential buyers, leading to low conversions despite a steady flow of site traffic.
Upon analyzing their website metrics, ChocoVivo recognized a need for targeted conversion optimization. It was not enough for visitors to merely land on the site; they needed a clearer path to understand ChocoVivo’s unique products and be guided through the buying journey. Furthermore, with the recent expansion into skincare, a coherent and well-defined website experience was essential to convey their growing product range and boost customer confidence in ChocoVivo’s evolving brand.
That’s when Media Contour, the marketing agency managing ChocoVivo’s site, decided to implement Pathmonk.
The solution: personalized product guidance
Media Contour partnered with Pathmonk to create a seamless and engaging online experience for ChocoVivo that directly addressed their website’s challenges.
Our AI-powered CRO tool crafted a tailored approach to guide and convert visitors effectively, including:
- Product awareness through targeted video content: Pathmonk integrated educational videos into Chocovivo’s website, displayed strategically to visitors in the awareness stage. These videos showcased Chocovivo’s unique chocolate and cacao processing methods, helping build product understanding and an emotional connection with the brand.
2. Guided exploration to increase consideration: Pathmonk helped visitors explore the range of Chocovivo’s offerings, including both chocolate and skincare products, with personalized navigation prompts. This increased brand visibility by directing visitors to discover more than they initially came for, broadening their perception of Chocovivo’s brand and product scope.
3. Showcasing best-selling products: Using Pathmonk’s personalization capabilities, Chocovivo highlighted their top-performing product—the Padma Mushroom Dark Chocolate Bar (75% cacao). Pathmonk ensured this popular item was presented prominently to relevant visitors, sparking interest and encouraging purchases by tapping into visitor intent.
4. Visitor qualification and guidance toward decision: Through Pathmonk’s intelligent qualification forms, each visitor’s preferences were assessed, guiding them to the most relevant product pages based on their needs. This ensured that visitors had a clear, tailored path to follow, reducing confusion and increasing the likelihood of conversion by simplifying their buying journey.
Why did Media Contour choose Pathmonk instead of more traditional CRO tools such as Dynamic Yield, ContentSquare, Mutiny, Drift, Gong, or ClickFunnels?
- 20% money back guarantee: Pathmonk is the only CRO solution that guarantees a 20% uplift in key conversions within the first month — or you get your money back. No other platform in this space offers that level of performance assurance. What does this mean for your business? Check our impact calculator!
- No manual work needed, effortless automation: Pathmonk generates customized user interactions automatically, eliminating the need for manual input and enhancing the efficiency of user engagement, ensuring each interaction is pertinent to the user.
- 5 min setup: Pathmonk offers flawless integration with various CRM systems, enabling easy synchronization and streamlined data management.
- Cookieless technology: Pathmonk operates without the use of tracking cookies, adhering to privacy regulations and catering to user preferences for enhanced data security.
The results: +61% purchase increase
✅ 61% increase in sales growth: In just 30 days, Chocovivo experienced a 61% increase in purchases, showcasing the effectiveness of Pathmonk’s personalized engagement and conversion optimization tools. This improvement reflects the positive impact of presenting visitors with tailored experiences aligned with their intent.
✅ Double conversion rate among Pathmonk-engaged visitors: Visitors who interacted with Pathmonk nearly doubled their conversion rate compared to those who did not. This result underscores Pathmonk’s role in enhancing the shopping experience and providing relevant touchpoints that significantly influence purchasing decisions.
✅ High engagement with decision-stage experiences: Pathmonk’s targeted micro-experiences saw over 2,000 impressions among visitors at the decision stage. By delivering these tailored interactions at a crucial point in the customer journey, Chocovivo effectively captured visitor interest, ensuring that more potential buyers were drawn further along the buying path toward conversion.
Key takeaways
- Educate before you sell. When you prioritize education over sales, customers feel like they’re getting real value, not just a pitch. Storytelling through videos or other content lets people connect with the brand on a deeper level, understanding the quality and passion behind each product.
- Storytelling builds trust and connection. Connecting with customers on the process or mission behind a product does more than add detail—it gives people a reason to care. Sharing the “why” cultivates loyalty, which is essential for brands looking to stand out and retain customers over time.
- Less choice, more focus. When your brand offers a range of products, organizing options thoughtfully prevents decision fatigue. Guiding customers through a manageable selection keeps them from feeling overwhelmed, which ultimately drives more purchases.
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