B2C E-Commerce
Purchases
WestEnd Motorsports is a leading e-commerce store specializing in aftermarket parts and accessories for motorcycles, particularly focused on Harley-Davidson, Indian, and metric cruiser models. With thousands of SKUs—from exhaust systems and seats to windshields and LED lighting—the site caters to passionate riders looking to customize their bikes for both performance and style. Despite high traffic volumes, the complex product catalog made it difficult for customers to find exactly what they needed, leading to friction in the conversion process.
Coalition Technologies is one of the top digital marketing agencies in the U.S., known for its rigorous approach to SEO, conversion rate optimization, and web development. With deep expertise in scaling e-commerce brands, the agency had partnered with WestEnd Motorsports to improve discoverability, reduce drop-offs, and increase online sales.
The problem: product overload was killing purchases
Selling motorcycle parts online comes with a unique set of challenges. WestEnd Motorsports’ catalog spans thousands of highly specific items—many of which only fit certain bike models or require compatibility checks. This created a cluttered and overwhelming shopping experience, especially for first-time or non-technical visitors.
Despite attracting consistent traffic thanks to SEO and paid efforts, many users struggled to navigate the product categories or understand which parts were right for their bikes. As a result, bounce rates were high, and conversions were falling short of expectations.
Coalition Technologies recognized that the traditional e-commerce setup—filters, menus, and product listings—wasn’t enough. They needed a smarter way to guide each user toward the right product faster, with less friction and more confidence. So, they turned to Pathmonk.
The solution: automatically personalized guidance based on intent
To solve the conversion challenge, Coalition Technologies deployed Pathmonk’s AI-powered personalization on WestEnd Motorsports’ website. Instead of redesigning the site or changing the catalog structure, Pathmonk layered intelligent micro-experiences directly on top of the existing pages.
These experiences adapted to each visitor’s behavior and journey stage, offering real-time guidance and incentives to move them closer to conversion.
No matter the experience format—be it a video message, social proof, or FAQs—the goal was always the same: open a qualification flow to guide the visitor toward the right motorcycle part for their needs. Each micro-experience led visitors into this structured product-matching flow tailored to their responses—minimizing drop-off and increasing confidence.
This CRO approach reduced friction, eliminated decision fatigue, and created a seamless path from homepage to checkout—without needing UX changes or additional development work.
Why did Coalition Technologies choose Pathmonk instead of more traditional CRO tools such as Dynamic Yield, ContentSquare, Mutiny, Drift, Gong, or ClickFunnels?
- 1 month free pilot: To make the decision risk-free, Pathmonk offers a one-month free pilot. Once the results speak for themselves, Pathmonk becomes a trusted partner of any marketing team. If you want to benefit from a free 30-day pilot with Pathmonk, book your demo here.
- No manual work needed, effortless automation: Pathmonk generates customized user interactions automatically, eliminating the need for manual input and enhancing the efficiency of user engagement, ensuring each interaction is pertinent to the user.
- 5 min setup: Pathmonk offers flawless integration with various CRM systems, enabling easy synchronization and streamlined data management.
- Cookieless technology: Pathmonk operates without the use of tracking cookies, adhering to privacy regulations and catering to user preferences for enhanced data security.
The results: +286% sales in just 14 days
In just 14 days of using Pathmonk, WestEnd Motorsports saw a remarkable performance transformation:
✅ +286% increase in conversion rate, from 0.49% to 1.88%
✅ Conversions rose from 71 to 277 in the AB testing
✅ No changes to traffic or ad spend were needed to achieve these results
Improved performance across funnel stages:
- +172% impact at the awareness stage
- +200% lift at the consideration stage
- +229% increase at the decision stage
How can we measure the exact impact of Pathmonk?
To ensure transparency and precise ROI tracking, WestEnd Motorsports followed our recommended setup: Pathmonk was shown to 50% of all website visitors for a clear A/B comparison with unexposed traffic.
As you can see above, the traffic was split evenly so 50% of it was never exposed to Pathmonk’s personalization (left side funnel, “Disabled”) and the other 50% was impacted (right side funnel, “Enabled”).
The outcome? Pathmonk consistently outperformed the control group at every stage of the funnel—awareness, consideration, and decision—validating its effectiveness in guiding users through a complex e-commerce journey.
After reviewing the two weeks of data they decided to ramp exposure up to 95% of all traffic.
This controlled rollout helped the team build internal confidence in the results and make data-driven decisions about scaling personalization across the site.
