B2C E-Commerce
Purchases
Alara Jewelry is a boutique jeweler renowned for its ethically sourced gemstones and distinctive, handcrafted designs. Based in the heart of Bozeman, Montana, Alara combines old-world artistry with modern sensibilities, attracting discerning customers who value sustainability, originality, and personalized service.
The challenge: a confusing experience that turned buyers away
Despite their strong reputation and beautiful collections, Alara Jewelry struggled with a critical issue: an underperforming website. Their conversion rate was alarmingly low (between 0.15 and 0.20%, less than 1 conversion every 500 visitors), and prospective customers frequently expressed frustration that they “couldn’t find anything.”
The disconnect between the in-store experience—personal, curated, supportive—and the static online storefront was costing them sales.
Initially, the Alara team considered a full redesign of their website’s UX and visual design. However, this would have required substantial investments in design and development resources. With a lean team and no capacity to oversee a complex rebuild, they needed a faster, less disruptive solution that could address the problem without overhauling the site from scratch.
The solution: personalized guidance to the right product
Instead of embarking on an expensive redesign, Alara chose Pathmonk as a quick, high-impact fix. Pathmonk offered the ability to personalize the entire shopping experience without changing the website’s structure or requiring developer hours. All the generated content and experiences would be automated by AI.
Pathmonk created dynamic microexperiences tailored to each visitor’s stage in the buying journey:
- Awareness stage: New visitors were greeted by welcoming videos introducing the brand, highlighting Alara’s commitment to ethical sourcing and unique design.
- Consideration stage: Shoppers with a higher intent encountered social proof, such as customer testimonials and trust signals, to help them feel confident about their purchase.
- Decision stage: For high-intent visitors, Pathmonk displayed limited-time offers and clear prompts to complete their purchase, such as exclusive discounts
Each microexperience included a clear call to action that opened a qualification flow. This interactive guide works as a product selector, asking visitors a few simple questions about their style preferences, budget, and occasion.
Based on their responses, Pathmonk instantly recommended relevant pieces of jewelry, creating a sense of discovery and personal attention that mirrored an in-store consultation.
Why did Alara Jewelry choose Pathmonk instead of more traditional CRO tools such as Dynamic Yield, ContentSquare, Mutiny, Drift, Gong, or ClickFunnels?
- 1 month free pilot: To make the decision risk-free, Pathmonk offers a one-month free pilot. Once the results speak for themselves, Pathmonk becomes a trusted partner of any marketing team. If you want to benefit from a free 30-day pilot with Pathmonk, book your demo here.
- No manual work needed, effortless automation: Pathmonk generates customized user interactions automatically, eliminating the need for manual input and enhancing the efficiency of user engagement, ensuring each interaction is pertinent to the user.
- 5 min setup: Pathmonk offers flawless integration with various CRM systems, enabling easy synchronization and streamlined data management.
- Cookieless technology: Pathmonk operates without the use of tracking cookies, adhering to privacy regulations and catering to user preferences for enhanced data security.
The results: +498% sales increase
Alara Jewelry saw a dramatic performance transformation in the first few weeks after implementing Pathmonk:
✅ +498% increase in conversion rate, from 0.18% to 1.08%
✅ No changes to traffic or ad spend were needed to achieve these results
Improved performance across funnel stages:
- +299% impact at the awareness stage
- +348% lift at the consideration stage
- +398% increase at the decision stage
How can we measure the exact impact of Pathmonk?
To ensure transparency and precise ROI tracking, Alara Jewelry followed our recommended setup: Pathmonk was shown only to 50% of all website visitors, providing a clear A/B comparison against unexposed traffic.
As you can see below, the traffic was split evenly so 50% of it was never exposed to Pathmonk’s personalization (left side funnel, “Disabled”) and the other 50% was impacted (right side funnel, “Enabled”).
The outcome? Pathmonk consistently outperformed the control group at every stage of the funnel—awareness, consideration, and decision—validating its effectiveness in guiding users through a complex e-commerce journey.
This controlled rollout helped the team build internal confidence in the results and make data-driven decisions about scaling personalization across the site.
