B2C E-commerce
Purchases
Porter Art Guild is the expression of John and Tracy Porter’s lifelong creative partnership, a world where art, nature, intuition, and craftsmanship intertwine across countless mediums. Their catalog is intentionally abundant, spanning thematic collections, animal-inspired series, abstract framed fine art, and emotionally driven mixed-media pieces.
The challenge: a beautiful but overwhelming website that made choosing nearly impossible
Although Porter Art Guild’s catalog is rich, artistic, and visually stunning, the website experience was far from intuitive. With many collections, thematic series, and one-of-a-kind pieces scattered across different categories, visitors struggled to understand where to start or how to compare options.
When Pathmonk’s script was installed, the data confirmed what the team suspected, and revealed the extent of the problem. Porter Art Guild had one of the longest buying journeys we had ever measured in e-commerce, with users taking over 6 weeks to make a decision and averaging more than 30 visits before purchasing.
This meant two things:
- Traffic volume was high, but user quality wasn’t the issue. People were genuinely interested, but overwhelmed.
- The website’s structure created friction, making it difficult for visitors to confidently choose a piece.
Even with an agency managing their Meta ads, results remained flat because all that newly acquired traffic ran into the same problem: a beautiful site that wasn’t practical, intuitive, or guided.
Porter Art Guild didn’t need more traffic: they needed a way to simplify the decision-making process and help buyers navigate their artistic universe without feeling lost.
The solution: personalized guidance + Shopify integration
Instead of redesigning the site or restructuring collections, Porter Art Guild chose Pathmonk to solve their core challenge: helping visitors make sense of a complex, abundant catalog and confidently choose the right piece.
Pathmonk’s behavioral AI analyzed each visitor’s actions in real time and identified which stage of the buying journey they were in: awareness, consideration, or decision. With this insight, Pathmonk delivered personalized microexperiences designed to shorten a process that previously took weeks.
- Awareness-stage visitors: Visitors discovering Porter Art Guild for the first time received warm, brand-introducing microvideos that set expectations and explained the artistic world behind each collection. This replaced confusion with clarity from the very first impression.
- Consideration-stage visitors: As browsing intent increased, Pathmonk surfaced trust signals and contextual guidance, highlighting best sellers, related series, artist favorites, and thematic explanations that helped visitors understand the meaning and style of each piece. This removed friction in comparing options.
- Decision-stage visitors: For high-intent buyers, Pathmonk delivered decision-support prompts such as limited availability reminders or “still thinking about this piece?” nudges. These helped users who historically required dozens of visits finally move forward.
Every microexperience included a clear call to action leading into Pathmonk’s qualification flow: a simple, interactive guide that acted like a digital curator.
Visitors answered a few questions about style, palette, budget, and the space where the piece would live. Pathmonk then immediately recommended artwork aligned with their preferences.
For a brand with a vast and emotionally driven catalog, this curation layer was essential: it recreated the feeling of guided discovery, making a 6-week journey feel intuitive and fast.
Why did Porter Art Guild choose Pathmonk instead of more traditional CRO tools such as Dynamic Yield, ContentSquare, Mutiny, Drift, Gong, or ClickFunnels?
- 1 month free pilot: To make the decision risk-free, Pathmonk offers a one-month free pilot. Once the results speak for themselves, Pathmonk becomes a trusted partner of any marketing team. If you want to benefit from a free 30-day pilot with Pathmonk, book your demo here.
- No manual work needed, effortless automation: Pathmonk generates customized user interactions automatically, eliminating the need for manual input and enhancing the efficiency of user engagement, ensuring each interaction is pertinent to the user.
- 5 min setup: Pathmonk offers flawless integration with various CRM systems, enabling easy synchronization and streamlined data management.
- Cookieless technology: Pathmonk operates without the use of tracking cookies, adhering to privacy regulations and catering to user preferences for enhanced data security.
The results: +24% conversion rate and +$9.6K in additional revenue in just 30 days
The first month with Pathmonk delivered a clear and measurable lift for Porter Art Guild.After running Pathmonk on 50% of all traffic (clean A/B setup), the personalized experience consistently outperformed the control group across every stage of the buying journey.
✅ +24% increase in conversion rate (from 0.85% to 1.06%)
✅ +22% increase in revenue
✅ +$9,600 in additional revenue in just 30 days
✅ +47 incremental conversions directly attributable to Pathmonk
✅ Stronger performance across every funnel stage:
- +14.6% awareness impact
- +17.1% consideration impact
- +19.5% decision-stage impact
Even more impressive: these gains came without any increase in traffic or ad spend, meaning Porter Art Guild finally converted the high-intent audience they were already paying to acquire.
How can we measure the exact impact of Pathmonk?
To ensure transparency and precise ROI tracking, Porter Art Guild followed our recommended setup: Pathmonk was shown only to 50% of all website visitors, providing a clear A/B comparison against unexposed traffic.
As you can see below, the traffic was split evenly so 50% of it was never exposed to Pathmonk’s personalization (left side funnel, “Disabled”) and the other 50% was impacted (right side funnel, “Enabled”).
The outcome? Pathmonk consistently outperformed the control group at every stage of the funnel—awareness, consideration, and decision—validating its effectiveness in guiding users through a complex e-commerce journey.
This controlled rollout helped the team build internal confidence in the results and make data-driven decisions about scaling personalization across the site.
Free template: CRO audit checklist
Discover everything you need to start identifying drop-offs and increase conversions.
