B2C Wellness Service
Booked appointments
GoodSkin Clinics is a U.S. aesthetic practice known for its personalized rejuvenation plans and its signature GoodSkin Method, designed to create a natural, refreshed look. They focus on long-term, holistic care by analyzing each client’s unique facial structure and tailoring treatments such as injectables, lasers, and skincare accordingly.
The challenge: a visually stunning website, but hidden path to book an appointment
GoodSkin’s website is beautifully designed, premium, and editorial — perfectly aligned with the brand’s luxury aesthetic. But this design strength also created a major conversion problem.
The primary call to action (Book an Appointment) appears only once in the top navigation bar. Once visitors begin scrolling, the site becomes a sequence of “Learn more,” “Read more,” “See full case study,” and service categories, none of which lead directly to booking.
As a result:
- Visitors had to click multiple times to reach the appointment page.
- The site encouraged browsing, not converting.
- High-intent users became distracted by treatment details, before/after stories, and educational content.
- The booking CTA disappeared from view for 95% of the scrolling journey.
In other words, the website was visually perfect, but functionally leaky. The brand experience was strong, but the user journey lacked a clear next step.
Because GoodSkin’s main conversion goal is a phone call or booked consultation, every additional click introduced friction, especially on mobile, where scrolling is long and navigation spacing is wide.
Despite strong traffic and a reputable brand, the clinic wasn’t seeing the volume of appointment requests they should have been getting. They didn’t need more ads or more impressions.
They needed a way to surface the booking CTA at the right time for the right visitor, without redesigning their entire site.
The solution: clear guidance to booking
Instead of redesigning GoodSkin’s website or restructuring its content-heavy pages, the team implemented Pathmonk to solve the core issue: the booking CTA was hidden, and visitors needed a clear, timely path to convert.
Pathmonk’s behavioral AI analyzed each visitor’s actions in real time and detected which stage of the buying journey they were in — awareness, consideration, or decision. Based on this intent, Pathmonk displayed personalized microexperiences designed to surface the booking CTA exactly when the visitor was ready.
- Awareness-stage visitors: New visitors exploring GoodSkin for the first time received gentle introductions and value-focused prompts — helping them understand the GoodSkin Method and why personalized treatment planning matters.
- Consideration-stage visitors: As users scrolled through case studies, FAQs, treatments, or before/after photos, Pathmonk triggered microexperiences highlighting credibility, expertise, and next steps, signaling that the team was ready to help them plan their visit.
- Decision-stage visitors: For high-intent users, Pathmonk displayed strong, timely calls to action encouraging them to book a consultation or connect with the clinic directly. These microexperiences acted as dynamic appointment prompts, reducing the multi-click journey required to reach the booking page.
No matter where visitors were — deep in case studies, browsing treatments, reading about the GoodSkin Method, or scrolling product pages — Pathmonk ensured they always had a frictionless, one-click path to book an appointment.
This eliminated the main issue: users no longer had to search for the CTA or click through multiple layers of content before converting. Pathmonk created a guided, intentional flow that aligned with how real visitors make decisions about aesthetics treatments.
Why did GoodSkin choose Pathmonk instead of more traditional CRO tools such as Dynamic Yield, ContentSquare, Mutiny, Drift, Gong, or ClickFunnels?
- 1 month free pilot: To make the decision risk-free, Pathmonk offered GoodSkin a one-month free pilot — and in just 14 days, the clinic saw an 87% increase in booked appointments. Once the results spoke for themselves, Pathmonk became a core part of their growth stack. If you want to benefit from a free 30-day pilot with Pathmonk, book your demo here.
- Speed to value with no dev dependency: Unlike traditional CRO platforms that require coding, design work, or heavy onboarding, Pathmonk could be installed via GTM in minutes and immediately began learning from visitor behavior. This meant no delays, no dev tickets, and no friction — just fast results.
- Fast setup: Pathmonk offers flawless integration with various CRM systems, enabling easy synchronization and streamlined data management.
- Cookieless technology: Pathmonk operates without the use of tracking cookies, adhering to privacy regulations and catering to user preferences for enhanced data security.
The results: +92% booked appointments in 2 weeks
The first two weeks with Pathmonk delivered a dramatic and immediate lift for GoodSkin. After activating Pathmonk on 50% of their traffic, the personalized experience consistently outperformed the control group at every stage of the funnel.
✅ +92% increase in conversion rate (from 3.53% to 6.76%)
✅ +36 incremental appointments directly attributable to Pathmonk in just 14 days
✅ +87–92% uplift across the main conversion goal (depending on segment view)
✅ Strong performance across all funnel stages:
- +56.1% awareness impact
- +64.3% consideration impact
- +73.4% decision-stage impact
Even more impressive: these results were achieved without changing anything on the website.Pathmonk simply made it easier for high-intent visitors to take action, surfacing the “Book an Appointment” CTA at the right moment, no matter where they were in the journey.
How can we measure the exact impact of Pathmonk?
To ensure accurate performance attribution, GoodSkin followed Pathmonk’s recommended setup by first running personalization on 50% of the traffic. This allowed for a clean A/B comparison:
- Disabled (control): Standard website experience
- Enabled: Visitors exposed to Pathmonk’s AI-driven microexperiences
By comparing two identical traffic segments over the same period, the team could clearly see how visitors behaved with and without Pathmonk. The control group showed the clinic’s baseline performance, while the Pathmonk-enabled group revealed the incremental lift created by intent-based microexperiences.
Across the 14-day evaluation period, Pathmonk consistently outperformed the control group at every stage of the funnel—awareness, consideration, and decision—making the uplift fully attributable to the AI-powered experiences rather than changes in traffic, seasonality, or website updates.
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