B2C Education
Qualified Leads
Ausbildung-Weiterbildung.ch is a leading Swiss platform that helps individuals and companies find professional education and continuing training programs with a vast directory of over 600 educational providers and more than 1,800 courses across fields like business, technology, health, and languages. With more than one million annual visitors, it serves as a central hub for education, career development, and corporate training.
The challenge: choice overload was killing conversions
Despite offering one of the most extensive education catalogs in the region, covering virtually every field of study and positioning itself as a leading reference for training and educational programs, Ausbildung-Weiterbildung faced an unexpected challenge: choice overload.
The vast number of options, combined with detailed program descriptions, made it difficult for visitors to navigate the site effectively. Although search tools and category filters were available, users frequently became overwhelmed, distracted, or unsure about which program truly matched their needs.
This cognitive overload led to decision fatigue, causing many visitors to abandon their search prematurely, and as a result, even with strong brand recognition and high traffic, the platform struggled with elevated bounce rates and missed conversion opportunities.
The solution: simplifying the first step to boost conversions.
Finding an effective solution for Ausbildung-Weiterbildung was initially challenging, because adding another search feature within Pathmonk’s microexperiences offered no real advantage over the platform’s existing tools, highlighting a “star course” was not feasible either, since all programs were highly utilized and equally relevant, and even a generic contact form wouldn’t address the real need: guiding users toward initiating their actual course registration, especially considering that each program had its own dedicated form.
Pathmonk ultimately uncovered a solution rooted in simplicity and on its deep knowledge of user behavior: Instead of adding more complexity, Pathmonk designed a context-aware CTA that reduces the friction of the first step toward conversion.
This CTA, labeled “Request now” (Jetz Anfrage in German), intelligently directs users not to another filter or page, but directly to the first available course within the category they are browsing. The insight was straightforward: when visitors feel ready to start but don’t know where to begin, they look for cues, and by placing a clear, action driven CTA that leads them directly to a real registration starting point, Pathmonk eliminated uncertainty and provided the guidance hesitant users often need.
The impact was immediate and striking: an 87% increase in leads within the first week. As the experiment showed, many undecided users only needed a gentle nudge to take action so by removing guesswork and placing them at the exact point where their journey should begin, Pathmonk empowered visitors to confidently take that first meaningful step toward enrollment.
Why did Ausbildung-Weiterbildung choose Pathmonk instead of more traditional CRO tools such as Dynamic Yield, ContentSquare, Mutiny, Drift, Gong, or ClickFunnels?
- Money-back guarantee: To make the decision risk-free, Pathmonk offered them a money-back guarantee: if the traffic exposed to Pathmonk did not deliver at least a 20% uplift, the investment would be fully refunded. This allowed the team to test Pathmonk with confidence and focus purely on measurable impact.
- Speed to value with no dev dependency: Unlike traditional CRO platforms that require coding, design work, or heavy onboarding, Pathmonk could be installed via GTM in minutes and immediately began learning from visitor behavior. This meant no delays, no dev tickets, and no friction, just fast results.
- Fast setup: Pathmonk offers flawless integration with various CRM systems, enabling easy synchronization and streamlined data management.
- Cookieless technology: Pathmonk operates without the use of tracking cookies, adhering to privacy regulations and catering to user preferences for enhanced data security.
The results: +87% qualified leads in 1 week
Within just the first week of deploying Pathmonk, Ausbildung-Weiterbildung saw a clear and immediate uplift in lead generation, with qualified course inquiries as the primary success metric.
✅ +87% increase in qualified leads on traffic exposed to Pathmonk
✅ 57 additional leads directly attributable to Pathmonk
✅ Conversion rate increased from 0.87% to 1.63% compared to the control group
How can we measure the exact impact of Pathmonk?
To ensure reliable attribution, Ausbildung-Weiterbildung followed Pathmonk’s recommended A/B testing setup by activating personalization on 50% of total traffic:
- Control group (disabled): standard website experience
- Pathmonk group (enabled): visitors exposed to Pathmonk’s AI-driven micro-experiences
Both groups received the same traffic quality during the same period. With over 15,000 weekly visitors in the experiment, the uplift in lead generation could be clearly attributed to Pathmonk rather than seasonality, traffic changes, or external campaigns.
After the initial test confirmed a statistically significant 87% uplift in leads, Ausbildung-Weiterbildung decided to scale Pathmonk to 90% of their website traffic.
Since scaling, Pathmonk has become an always-on optimization layer, continuously guiding users through a complex catalog, reducing decision fatigue, and driving more qualified course inquiries from the same traffic volume.
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