B2B & B2C E-commerce
High-ticket sales
Alpine Dryers is an American-owned and operated company specializing in high-quality gear dryers for ski and winter equipment. With over 50 years of combined industry experience, Alpine Dryers serves a wide range of customers, from individual winter sports enthusiasts to large-scale buyers such as ski resorts, lodges, and commercial facilities. While the products are sold online, the company’s most valuable revenue comes from high-ticket, bulk purchases that require personalized consultation rather than a simple checkout flow.
The challenge: a checkout-first website in a consultation-driven business
At first glance, Alpine Dryers operates as a traditional e-commerce store. However, not all visitors represent the same business opportunity.
The website attracts:
- Individual customers looking to purchase a single or a few dryers.
- High-intent B2B buyers and large residential customers who need bulk orders, custom setups, or expert guidance before purchasing.
For Alpine Dryers, the most valuable customers (money wise) are not those who buy directly online, but those who need to “Talk to an expert” before making a high-ticket decision.
The problem was that both audiences were sharing the same website journey. As a result:
- High-value visitors were browsing product pages without realizing they should speak to an expert.
- Potential wholesale and bulk buyers were not being guided clearly toward the contact form.
- The site relied on visitors self-identifying their intent and navigating accordingly.
- Valuable leads were being lost simply because the journey wasn’t aligned with their needs.
Alpine Dryers needed a way to identify and guide high-intent, high-value visitors toward a personalized sales conversation, without redesigning the site or disrupting standard e-commerce traffic.
The solution: personalized guidance to talking to an expert
To solve this, Alpine Dryers implemented Pathmonk’s intent-based personalization technology as a guidance layer on top of their existing website.
Instead of treating every visitor the same, we identified behavioral signals that indicated commercial intent, such as repeated product page visits, time spent reviewing technical specifications, or navigation patterns typical of bulk buyers. Based on this real-time intent detection, Pathmonk surfaced tailored microexperiences designed specifically to guide high-value visitors toward requesting a consultation or speaking with an expert, rather than proceeding directly to checkout.
With the support of AI, we developed multiple microexperiences aligned to different stages of consideration. These included educational videos explaining technical configurations, customer testimonials from resorts and commercial facilities, and detailed FAQs addressing product specifications and installation concerns. Each experience was triggered dynamically based on user behavior, helping Alpine Dryers highlight their technical expertise, reduce friction in complex buying decisions, and drive more qualified form submissions from high-ticket prospects.
The result was a guided experience that actively supported the most valuable buyers, instead of leaving them to navigate the site on their own.
By using Pathmonk as an always-on intent detection layer, Alpine Dryers was able to:
- Actively identify B2B and bulk-buying intent in real time.
- Guide high-value visitors toward the lead form instead of letting them stall in product pages.
- Keep the standard e-commerce flow untouched for lower-value direct buyers.
- Turn existing traffic into qualified sales conversations without additional marketing spend.
The results: +113% high-ticket leads
In less than two months, Alpine Dryers saw a clear and measurable improvement in performance.
✅ Conversion rate increased from 0.14% to 0.29%
✅ +113% uplift in conversions (high-ticket consultation requests)
✅ Results achieved using existing traffic only, with no additional marketing or SEO investment
Given the high average ticket size of customers requesting expert consultation, each additional conversion represented a meaningful revenue impact for the business.
