Organic Growth Strategies: Building Profitable Tech Ecosystems | Rupesh Malpani from Pikk

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Rupesh Malpani: all good. I’m just recovering some broken feet. But yeah, the day’s been pretty good. Nice to talk to you. Thank you for having me on.

Ernesto: Yeah, exactly right. So it’s great to have you on. excited to learn a little bit more. I’m glad that you’re feeling a lot better. I know we had to postpone this, one. So good to have you on here. So. Well, let’s kick it off there, rupesh. can you tell us a little bit more about what Pikk is all about?

Rupesh Malpani: so, yes, I started Pikk around three years back where we wanted to create and disrupt ecosystems, right? So we decided that we’re going to build our own ecosystem that’s going to be an ecosystem of micro stores. While we started working on that, we figured out micro stores are, there’s multiple types of micro stores, the ones on the street, or a freelancer trying to work online, trying to work on somebody’s graphic design, or trying to help a company out doing minor tweaks on the website, right? So disrupting ecosystem is why we picked up on the mission to start, Pikk where. We Pikk a, hard business problem, we solve it, right? in that sense, we started an AI tool which we are building on to solve micro businesses problems. That’s called pixie. And helping them organize their time is the best way we thought was the first step to take. Then while parallel, we started these things, we started another marketing agency because of another ecosystem we are trying to disrupt. Over the ten years, that marketing agency, we do one thing, we have no online ads. We only grow organic. And we make sure that we create those conversations. Our clients start their conversations with their customers in meaningfully from day one.

Ernesto: And that’s how, that’s awesome to hear from you guys. So then, so that way our listeners, to get a good understanding of Pikk your repetition, what would you say is the key problem that you solve for your clients?

Rupesh Malpani: So essentially, when we start a business, right, getting the first set of customers is the toughest thing to do. I’ve been blessed enough to be able to work with so many founders where we got to start off businesses in various industries. Some of them are my clients, some of them are the startups we ended up incubating as after starting Pikk Some of them are projects we took on.

Ernesto: All right, also, and question, because, I mean, your clients that you’re talking about, is there a certain vertical, is there a segment, is there an ideal ICP for pic?

Rupesh Malpani: I hope to build one someday, but not yet. Like, we’ve been working on whatever inquiries we got and whoever came up saying, rupees, this is a problem we need to solve. We need to get to these many customers. We need to make sure our ah, post is reaching these many people. These are the things I get to hear, be it in any industry, definitely.

Ernesto: All right, awesome. And I mean you, something that you mentioned, right, and I love is no paid ad. Everything is done organically. So then how would, how would somebody, your clients find out about pic, right? Or what would you say is picks a top, client acquisition channel.

Rupesh Malpani: Usually we use our method to get us customers, but these days we’ve been so overbooked we haven’t been able to work our campaigns for our company at big, you know, to brand based Pikk

Ernesto: All right, all right.

Rupesh Malpani: So usually what happens is we start running our campaigns, we start getting inquiries based on the seotravel.co.uk, which our clients get get like, or our consumers get from our websites, or the content as we post as a business.

Ernesto: All right. Okay, perfect. And so that way our listeners could find you guys. You could always check them out, at Pikk Dot, please do.

Rupesh Malpani: Yes.

Ernesto: what role would you say does your website play for client acquisition?

Rupesh Malpani: It’s a way they can interact and communicate with us. Like, it’s not my website, probably. There’s a fair sense you might not understand how we add ah to brand based. Big company can help our customers, but once they get in touch with us, they get the active conversations going with us. So we use, we have structured our website to be a digital retail store in a way, you know, but not all that a hologram and web three high tech thing yet, but basics covered.

Ernesto: Right? Awesome. Great to hear that from you guys. And would there be any types of, tools or methods that you would recommend to us, or to our listeners here, as far as some lead side, generation.

Rupesh Malpani: Post every day, be it you talking what you like about your product in a line, or be it just a post talking about what or services your company has to offer or products your company sends, just helps with the posts and the keywords on the SEO when people are searching for products and services which businesses have. So, like, if you don’t post every day, the existence of the Internet is minimum, you know, like our existence on the Internet is with respect to how much we pushed, correct?

Ernesto: Yeah. All right. All right. Great tips, but let’s switch then gears a little bit here, rupesh, and let’s talk about who has a leader, you being the CEO and founder there for Pikk. What are some key tasks you focus on your day to day work?

Rupesh Malpani: we make sure that we’re trying every day. We don’t raise venture capital. I don’t know why I, would say this. Any founder in the right mind shouldn’t be saying this, but, the thought process was, if we build an organic business which is profitable, that is a better company for any investor to work with eventually, you know, on the longer run, because they are bound to get returns even when they’re not doing so good. But, like, how do I say this? The worst case scenario also has to be in their favorite I is what is the type of company I’d like to build? Because in a, retrospect, even I’m a shareholder.

Ernesto: Okay. All right. All right, awesome. Well, let’s jump to our next section here, rupesh, which our rapid fire question round. So, are you ready for them?

Rupesh Malpani: Yes. Yes.

Ernesto: All right. Well, first off, rupesh, what is the last book that you read?

Rupesh Malpani: Okay, this would be. Oh, I have my books there. That’s why I’m looking. so it is Bundaberg by Matt Higgins. He is one of the shark tank sharks. Shark Tank USA. Sharks.

Ernesto: Okay, perfect. A great read there for us and for our listeners here. Next, what is one single thing that your company is focused on at the moment the most?

Rupesh Malpani: We focus on product life development. Like the product lifecycle development the most because, our biggest target is going to be the research costs, which come with prototyping the new tech we are building, the IoT tech we are building. But yes, product lifecycle development is what we focus on the most, because that is all, that’s a service product we sell to customers also. So we keep on bettering our methods every day.

Ernesto: Okay. All right, great, great. next is if there would be no boundaries in technology, what would be that one thing that you want to have fixed for your role as a marketer today?

Rupesh Malpani: Open globe systems. Like so don’t get me wrong, like the sandfish market here in mace, China. tease another product we tend to build at pic. So like, at pic, we’re trying to build another globe, which is not, which is a 3d globe on where you can Pikk out things using the globe and zoom in. Zoom out. There’s a diff. It’s a different approach to e commerce altogether from what I’m hoping it becomes. So that’s what I’d say. You know, as a marketer, I’d want to open globe where people using technology can communicate to each other without having to go through the social media followers and who follows who. Nonsense over need based on AI based communications, where AI works as a medium to get the right information from the right person to the another right person over what information is being tweaked, what we use creative aas for today.

Ernesto: All right, great, great. and lastly, rupesh, what is one piece of advice that you would give yourself if you were to restart your journey as a marketer today?

Rupesh Malpani: don’t focus so much. Don’t get so fucked up over, how do I say this on your followers. Just keep on doing your customers work better. You will find a way, the way we did. Honestly, I wouldn’t want to change a thing because all the customers we have have reached out to us, finding us for our expertise and based on what our past reviews are. So that’s apparently the best way to grow.

Ernesto: Definitely. I would agree. So great, great advice there. well, rupesh, thanks a lot for being on the show with us today. I do want to give you the last word of if someone forgets everything about the interview today, what is that one thing they should remember about your company?

Rupesh Malpani: Big dot company? Or they can remember me. M they can remember rupees?

Ernesto: Yes, sir. company, they’re one of the best. So thank you so much, rupees, for being on to our listeners. Thank you so much for tuning in and looking forward to our next episode at Pathmonk Presents. Thanks a lot.

Rupesh Malpani: Thank you so much, guys. Pikk company to brand biz now. thank you.