Introduction
In today’s interconnected world, breaking down global borders has become crucial for businesses aiming to thrive on a global scale. Michael Lorenzos, Head of Performance & Growth, joins us to discuss Silverbird, a fintech company focused on serving international traders. Silverbird aims to cater to entrepreneurs who have entities in one country but are based in another and engage in multiple payment corridors due to their international business activities. Silverbird’s customer base includes wholesale traders, manufacturers, shipping and logistic operators, and other companies involved in the international sale of physical goods. Michael and the team embrace a holistic approach to customer acquisition, leveraging inbound, outbound, and partnership channels. The website plays a crucial role in converting visitors into clients, and the onboarding process is designed to identify relevant customers and provide sales support as needed. Michael, as a marketing leader, focuses on customer acquisition, retention, balancing brand and performance marketing, and creating opportunities for his team’s growth. Silverbird’s success is attributed to its customer-centric approach, with messaging and processes designed around the customer’s needs.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
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