AB testing
Understand faster what resonates with your customers
Run quick, effortless tests of what messages and visuals drive more conversions with AI-powered AB testing.
Trusted by the industry-leading partners
advantages of pathmonk's ab testing
Speed up website optimization
with AI-powered tests
Fast and easy experiments
Get your experiments up and running in minutes with the help of AI. Whether you’re experimenting with headlines, images, or entire experiences, you’ll be optimizing your website faster than ever.
No technical skills required
Forget waiting on developers—Pathmonk lets you set up and run AB tests yourself. With its user-friendly interface, you can quickly choose what to test and start optimizing without any technical help.
Automatically analyzed with AI
Our AI does the heavy lifting by analyzing how visitors interact with your tests in real time. You’ll get immediate insights into what’s working best, without the hassle of manual analysis.
Stop guessing. Start testing.
Discover growth opportunities with the power of AI-powered personalized experiences.
ab testing IN ACTION
Unlock powerful results for your business with AB testing
Understand your customers' preferences
Gain a clear view of what drives your visitors to act. Pathmonk’s AB testing provides real-time insights into user behavior, allowing you to shape your growth strategy around what your customers truly want.
Increase sales from your website
Turn more website visitors into customers by aligning their website experience more closely with their preferences. Identify which messages and visuals achieve a better performance and boost sales with data-driven decisions.
Personalize the buying experience
Deliver the right experience to every visitor. Pathmonk’s AB testing enables you to tailor each step of the buyer’s journey based on real-time user intent, creating a more relevant and engaging path to purchase.
Optimize paid acquisition
Align your landing pages and ads with insights from AB testing to ensure your messaging hits the mark. This boosts your campaign performance, driving a better ROI and lowering your cost per acquisition.
“Thanks to Pathmonk we have been able to cater to digital buyers with content that educates, guides and converts.”
results
This is what our customers experience on their website
Don’t just take our word for it. Find out how companies like yours are increasing their results effortlessly.
Industries
Run effective experiments for every industry
Test, learn, and optimize continuously. With AB testing, these industries can identify what works best and maximize their results.
E-commerce
Test messages, banners, and CTAs to find the combination that captures shoppers’ attention and increases purchases.
SaaS
Experiment with sign-up triggers and onboarding CTAs to optimize user activation and reduce drop-offs.
Financial Services
Test lead generation magnets, trust-building elements, and form prompts to improve conversions on application pages.
Manufacturing
Optimize B2B lead capture by testing different value propositions, images, and CTAs that resonate with decision-makers.
Professional Services
Test consultation request triggers, service descriptions, and personalized CTAs to understand what drives inquiries.
Not your industry?
Not a problem
Pathmonk’s AB testing works for any business type. Let’s discuss how it can help you find the winning formula to boost your results.
how it works
AI-powered AB testing
in 3 easy steps
Select what to test
Pathmonk will automatically create website experiences tailored to your prospects’ intent. Simply choose the elements you want to test.
Run your experiment
Pathmonk’s AI analyzes how visitors interact with each version instantly. The platform collects real-time data, showing you which content resonates most.
Analyze performance
Quickly see which variations perform best in our Performance Hub. With these insights, you can instantly apply the winning content and increase conversions.key Features
Future-proof your marketing
with cutting-edge technology
Real-time personalization
Deliver tailored interactions to each visitor by dynamically adjusting your website’s experiences based on their behavior and preferences, all in real time.
Cookieless technology
Enhance user privacy and compliance by utilizing advanced tracking methods that don’t rely on cookies, ensuring accurate data collection and personalization.
Tracking pages
Easily track all your pages without the need for Tag Manager and gain deep insights into user behavior, identifying areas for improvement.
Web funnels
Optimize your sales process by creating interactive questionnaires that guide visitors through each stage of their journey, increasing your conversion rate.
Monitoring alerts
Stay informed with instant alerts on critical website metrics and visitor behaviors, allowing you to take timely actions to maintain optimal performance.
A/B testing
Evaluate the impact of Pathmonk on your website performance with our testing tool. Control the percentage of visitors exposed to the experiment and gain conversion insights.
Buying journey analysis
Track and analyze how visitors navigate through your website. Identify key touchpoints, detect drop-offs, and optimize the customer journey for higher conversions.
Bot traffic detection
Identify and filter bot traffic in real time with AI-driven detection. Ensure your analytics are accurate by focusing on real user behavior, not bots.
Integrations
Connect Pathmonk with your existing tools like CRMs, analytics, and marketing platforms to create a seamless workflow and gain deeper insights.
FAQ
Help &
Support
With Pathmonk’s AB testing capabilities, you can test a variety of elements across your website’s microexperiences to understand what works best for your audience.
Some of the key elements you can test include:
Messages and copy: Test different content elements like headlines, taglines, or CTAs to see which wording resonates most with visitors and drives them to take action.
Visuals and images: Experiment with different images, banners, or visual layouts to identify which designs capture attention and enhance user engagement.
Layout and design: Test variations in your page’s layout, such as the positioning of elements like forms, buttons, or images, to see how design changes impact user behavior
Offers and discounts: If you run promotions, you can test different offer types (e.g., discounts, free shipping, bundles) to see which incentives lead to higher conversions.
Pathmonk’s AB testing allows you to test all these elements quickly and easily, providing you with data-driven insights that help you optimize the user experience in real time. This ensures that your website is always evolving based on what resonates most with your visitors.
No, unlike other testing tools, here you don’t need any technical skills. The platform is designed to be user-friendly, allowing marketers to set up and run tests with ease.
Pathmonk’s interface lets you choose which elements to test, such as headlines, images, or CTAs, and automatically tracks the performance of each variation. There’s no need for coding or complex configurations.
When done correctly, AB testing should not negatively affect your website’s SEO. Pathmonk’s AB testing is designed to run seamlessly in the background without creating duplicate content or affecting search engine indexing. Here are some key points to consider:
No duplicate content issues: Pathmonk’s tests focus on changing small elements within microexperiences, such as headlines or visuals, rather than creating entire duplicate pages. This means your content remains unique, preventing SEO penalties from duplicate content.
Fast page speed: Pathmonk’s AB testing is optimized to run without slowing down your site, ensuring that page speed—a critical factor for SEO—remains unaffected.
Testing without redirects: Unlike some AB testing tools that rely on redirects, Pathmonk runs tests directly within the same page. This avoids issues with search engines seeing multiple versions of the same page, which could harm your SEO.
To ensure your SEO remains unaffected, Pathmonk keeps the testing process clean and optimized, allowing you to focus on improving user experience and engagement without compromising search engine rankings.
Most traditional AB testing tools require a certain level of traffic to get started, often making it difficult for websites with lower traffic to run meaningful tests. However, with Pathmonk, you can deploy AB tests immediately, regardless of your monthly traffic volume.
Pathmonk’s AI-driven approach ensures that you can start testing right away, and as your site collects more data, you can evaluate the results once statistical significance is reached. This means you don’t have to wait for large amounts of traffic to begin optimizing your website and can still make informed decisions with the data you gather over time.
