Ad Experiences That Don’t Disrupt the User Journey | Interview with Vishveshwar Jatain from Blockthrough

Ad Experiences That Don’t Disrupt the Buying Journey Interview with Vishveshwar Jatain from Blockthrough


Poor advertising experiences can frustrate users and disrupt their user journey, leaving many to install ad blockers. However, publishers rely on the revenue generated from advertising. Blockthrough helps the world’s largest media companies recover their ad-blocked revenue by delivering a lighter, Acceptable Ads experience to opted-in Adblock users. The Director of Marketing and Sales Operations, Vishveshwar Jatain, gives us an insight into how they’re helping publishers address this problem. With a focus on educating prospects and simplifying onboarding, the team works to create a better, more sustainable web for all.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


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