The Art of Data-Driven Audience Targeting with Affinity Answers’ VP of Marketing Josh Rapper

Introduction

Join us in this Pathmonk Presents episode as we explore customer obsession and the data-driven journey with Josh Rapper, Affinity Answers’ VP of Marketing. Affinity Answers, a leader in data solutions, guides brands through customer behavior and market dynamics.

Josh uncovers behavioral intelligence’s impact on advanced marketing, debunking targeting myths and emphasizing privacy compliance. Gain insights on crafting targeted campaigns for all business sizes, focusing on behavioral intelligence and privacy-centric audience creation. Discover challenges and opportunities in the dynamic data industry, along with effective lead generation strategies.