Compensation is the largest source of spend in any business. Many business owners work to compensate, fairly, equally, and with less competition but are relying on manual processes and stale data; often resulting in more confusion. OpenComp helps to simplify compensation planning with trusted market data, planning, analytics, and professional consultation in one complete platform. The VP of Marketing, Caitlin Allen, discusses the challenges and successes of reaching, targeting, and serving varying industries. Powerful content and appropriate CTAs that are aligned with their buyers’ journey encourage organic growth and value-first marketing.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.