Future-proofing your business means creating great customer and employee experiences. Axim specializes in Enterprise Communications Transformation. Marcus Gates, the SVP of Sales and Marketing, discusses the company’s focus on helping clients choose and use the best communication and customer contact technologies. Axim offers enterprise consulting, experience analytics, and technical skills. Their clients are typically larger businesses with complex communication solutions and contact centers. While referrals and word-of-mouth were initially their main sources of business, Axim has recently invested in marketing efforts and website development to provide customers with information, interactive features, and a personalized journey. Marcus emphasizes the importance of analytics in refining messaging and conversion tracking . He also highlights the value of personal and engaging content in capturing people’s attention.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.