The Architecture of a Successful Mid-Funnel Conversion Goal | Interview with Sandra Holland from Benbria

The Architecture of a Successful Mid-Funnel Conversion Goal Interview with Sandra Holland from Benbria

We should ultimately all be on a mission to serve our customers and offer them the best experience. Benbria is an all-in-one customer experience solution that helps businesses deliver a superior customer experience that goes above and beyond their competitors. From SMS to email to a mobile app to their kiosk, Loop, you can capture real-time customer feedback and requests. Driving their own customer engagement and education is Marketing Manager, Sandra Holland. She offers us an insight into their multi-layered funnel and reminds us of the importance of a successful mid-funnel conversion goal that offers prospects value and knowledge.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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