Finding the right leads for your B2B company is hard enough. You’re already investing in SEO, paid campaigns, or partnerships to drive traffic, but most visitors leave without saying a word. No forms, no demo requests, no idea who they were.
Add to that the reality of long and complex buying journeys, where multiple stakeholders are involved, decisions take weeks (or months), and a single deal can include dozens of touchpoints across different channels. A user reads a blog post one week, checks your pricing page the next, then disappears. Another stakeholder might come through a branded search without ever engaging with your sales team.
At any given moment, your website is getting visits from companies who are actively considering their options. But without a way to identify them, those opportunities slip through the cracks.
But what if you could still know which companies are checking you out?
With Pathmonk’s B2B Intent Leads Generation, you can. It identifies the anonymous businesses visiting your website and shows you where they came from, what stage of the buying journey they’re in, and what actions they took, without relying on cookies or gated content.
If you want to stop guessing who’s behind your traffic and start acting on real buying intent, here’s how it works.
Table of Contents
Step by step: uncovering corporate visitors on your website
Most analytics platforms will tell you how many people visited your website. Pathmonk tells you which companies did, and how interested they are. Here’s how the B2B Intent Leads Generation feature works behind the scenes:
1. A visitor lands on your website
They might come from a Google search, a LinkedIn ad, a newsletter click, or a direct visit. Regardless of the source, once they’re on your site, Pathmonk immediately begins tracking their session, no forms or cookies required.
2. Pathmonk identifies the company behind the visit
Using IP intelligence and enriched data sources, Pathmonk matches the visitor to a real business entity. You’ll see the company name, website domain, industry, location, and traffic source, directly in your dashboard. This is tied to real, active sessions on your website.
3. Intent is scored based on behavioral signals
Pathmonk analyzes how each visitor behaves (pages viewed, depth of scroll, time spent, click paths, and more) and automatically assigns them to a stage in the buying journey:
- Awareness: early exploration, top-of-funnel behavior
- Consideration: deeper research, product pages
- Decision: high-value actions, such as pricing or demo content
This helps you understand not just who visited, but how close they are to converting.
4. All visits are logged in your intent feed
The dashboard displays a real-time feed of companies currently visiting your site. You can sort and filter them by industry, country, source, and most importantly, intent level. This lets you prioritize outreach or campaigns based on actual behavior, not guesses.
5. Integrate with Zapier to activate your sales stack
Once identified, you can push these leads directly into your CRM, sales engagement tools, or email marketing platforms. Simply go to our Integrations section, add Zapier, and connect Pathmonk to your existing workflows.
This allows you to:
- Trigger ABM sequences for high-intent accounts
- Alert sales when key accounts return
- Enrich your pipeline with warm, behavior-qualified leads
How to activate the B2B company intent detection feature on your website
1. Once you’re logged into your Pathmonk account, go to Settings > Billing
2. On the Add-ons module, go to B2B Intent Leads Generation and click on Purchase.
3. Once Purchased, go back to your Dashboard. On the Extend Pathmonk AI Capabilities module, click on Capture Companies Intent Leads, which should now be marked with a green check.
Why do you need Pathmonk’s B2B company identification?
If you’re a marketer working at a B2B company, you know now lead generation is hard, to say the least.
You’re not selling to one person. You’re selling to an entire buying committee. That means multiple stakeholders, conflicting priorities, long sales cycles, and a journey that rarely follows a straight line.
Even when you drive traffic to your website, you’re still in the dark. Roughly 98% of visitors leave without filling out a form. You don’t know who they are, what company they work for, or how serious they are about buying. You’re left piecing together fragments of behavior from Google Analytics or guessing based on email opens.
Here’s what makes B2B lead generation especially tough:
- Anonymous traffic dominates: Most of your traffic is invisible. You know someone from “Frankfurt” visited your pricing page, but you don’t know if it was a junior intern doing research or a decision-maker from a target account
- Long and fragmented buying journeys: The average B2B journey includes 6 to 10 decision-makers and dozens of touchpoints. A visitor may check out your website today, then disappear for two weeks before coming back through a LinkedIn ad. Without a way to connect the dots, you lose momentum (and the lead).
- Reliance on outdated lead capture tactics: Gated content and static forms still dominate B2B websites. But in 2025, most buyers prefer to self-educate. They’re not handing over their email unless the value is obvious. This leaves your lead funnel dry and your sales team flying blind.
- Lack of context for personalization or outreach: Even if you capture a lead, you rarely know where they are in the journey. Did they just start exploring solutions, or are they comparing vendors? That context is critical for effective follow-up, but most tools can’t provide it.
Pathmonk’s company detection feature gives you the missing link between anonymous interest and actionable insight. It’s like spying on someone who’s already interested in your offers, but still hesitant.
With this feature:
- You can prioritize outreach to companies that are actually active.
- You can build ABM lists based on behavior, not guesswork.
- You can prove that your campaigns are working, even if conversions haven’t happened yet.
It shifts marketing from reactive to proactive. And in a B2B world where timing and context are everything, that’s some serious advantage.
Who benefits the most from B2B company detection?
Not every B2B business has the same sales cycle, but many face the same challenge: lots of traffic, little visibility into who’s behind it. Pathmonk’s company identification is especially valuable for:
Marketing agencies
Whether you’re trying to prove campaign ROI or generate more leads for your clients, seeing which companies are engaging with a site (even without converting) is a game changer. You can use this insight to fine-tune campaigns, personalize experiences, or even build performance-based retainers around real buying intent.
Pssst, are you an agency? We offer this feature for free to all our agency partners. Let’s talk!
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B2B SaaS companies
SaaS buyers often explore quietly before ever reaching out. With Pathmonk, you can spot high-fit accounts early, track repeat visits, and prioritize leads based on intent, even before anyone fills out a demo form.
Service-based businesses
Consultancies, legal firms, financial advisors, and other high-consideration services often struggle with long and invisible sales cycles. Knowing which companies are visiting helps you focus outreach, refine messaging, and identify which industries are showing interest.
Tech and manufacturing companies
When your product requires research, multiple stakeholders, and a high-value sale, knowing which companies are doing that research on your site gives your sales team a real advantage. It turns anonymous visits into a shortlist of high-potential leads.
FAQs – B2B company detection
What data do I get from identified companies?
Pathmonk shows you which businesses are visiting your site and gives you the context you need to act on it.
You’ll see the company name, their website, country, how they landed on your site, and when they visited. You’ll also get insight into how engaged they were, and which stage of the buying journey they’re in based on their behavior.
Will I know the name of the person visiting?
No, Pathmonk doesn’t reveal the name of the individual who visited your site. What you get is the company-level identification, meaning you’ll see which business visited, not who exactly from that company.
This is intentional. Pathmonk is fully privacy-compliant and doesn’t rely on cookies, form fills, or invasive tracking. Instead, it focuses on surfacing the intent and behavior of the company as a whole, so you can prioritize accounts that are actively showing interest, even if no one has raised their hand yet.
That said, you’re not left in the dark. By integrating Pathmonk with other sales tools like Apollo, you can easily find the most relevant decision-makers at those companies and narrow down who’s most likely to have been checking out your offering. It’s a powerful way to connect the dots without relying on invasive tracking.
How does Pathmonk know the journey stage?
Pathmonk analyzes how each visitor interacts with your website — things like the pages they view, how long they stay, what they click on, and how far they scroll. Based on these behavioral signals, it automatically assigns them to a stage in the buying journey: awareness, consideration, or decision.
The system doesn’t rely on guesswork or manual tagging. It continuously learns from real user behavior to understand where each visitor likely stands. This helps you focus your efforts on the accounts that are not just browsing, but actually moving closer to converting.
How soon after a visit will I see the lead?
Identified companies appear in your Pathmonk dashboard almost instantly. As soon as a visitor’s session is analyzed and matched to a business, the lead shows up in your intent feed, usually within seconds.
This real-time visibility means you can act quickly, whether that’s triggering a workflow, alerting your sales team, or just keeping an eye on which accounts are showing interest right now.
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Get started with Pathmonk for free
You don’t need a long setup or complex integration to start seeing which companies are visiting your site. With Pathmonk, you can get started in minutes, no coding required.
Book a personalized demo with our team to get your first month for free, connect your site, and you’ll begin to see real-time insights on which businesses are showing interest, how they behave on your pages, and where they are in the buying journey. No need to wait for someone to fill out a form or book a demo.
Whether you’re running campaigns, testing new messaging, or just trying to better understand your traffic, Pathmonk gives you the data you need to act. And if you’re ready to scale, you can easily connect your CRM, trigger workflows, and feed your sales pipeline with warm leads.
Start free, see what’s working, and double down on the moments that matter.
