Striking the Balance Between Product Features and Targeted Messaging | Interview with Nate Guggia from Flytedesk

Introduction

Your brand is only truly valuable if you’re connecting to the right people. Flytedesk is transforming college media by connecting brands and college students with its full-service ad-buying platform. Nate Guggia, Head of GTM and Brand discusses Flytedesk’s role as the largest college marketing platform in the US, boasting relationships with over 2300 colleges and universities and reaching an impressive 95% of all college students nationwide. Their client acquisition strategies are tailored to different market segments. In the political space, they have relied on organic word-of-mouth, cultivating strong relationships and engaging in long sales cycles with political campaigns. They are now venturing into corporate channels and mid-market, where they have achieved early success by leveraging LinkedIn ads and conducting highly personalized, low-volume email outreach. Flytedesk is also making strides to optimize its website as part of its growth initiatives. Recognizing the importance of providing a seamless and engaging user experience, the company has recently hired a seasoned professional with extensive branding experience to overhaul their website. The goal is to position the brand effectively; to strike the balance between product features and targeted messaging to better resonate with their target buyers.