Discover What Drives
Growth Marketers Today

Discover What Drives
Growth Marketers Today

The Pathmonk Blog is dedicated to breaking down trends in the growth marketing world - with insider expertise and data analysis you won't find anywhere else - directly from the leading experts to you.

Get-Free-Insiders-Guide

HOW-TO GUIDE

For Result-Driven Buying Journey On Your Website

pathmonk-presents-podcast

NEW EPISODES

Pathmonk Presents Podcast

How to decrease Customer Acquisition Cost
Growth Marketing
Lukas Haensch

How to decrease Customer Acquisition Cost | Interview with Garrett Mehrguth

Growth Marketing Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction This time we spoke with Garrett Mehrguth who is the co-founder and Chief Executive Officer of Directive, a leading enterprise search marketing agency headquartered in Irvine, California. Since its establishment in 2014, Garrett has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London. Directive’s year-over-year growth rate has increased by 300 percent and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations in Orange County. In 2019, Directive ranked in

Read More »
Owning your website conversions. Interview with Alan Chapman
Conversion Rate Optimization
Lukas Haensch

Owning your website conversions | Interview with Alan Chapman

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Who in your team is actually responsible for more conversions from your website? Is it really crystal clear who is owning the task of identifying where your website is leaking revenue? Alan shares his experience on who should be hold accountable. Tune in… Alan, from Host Digital, shows that an optimal user experience should be data-driven. He integrates data with design, leveraging quantitative and qualitative insights to inform a website story. He uses a LOT of tools, such as Google Analytics and user testing, to collect a LOT

Read More »
What really makes people buy online. Interview with Raphael Paulin-Daigle
Growth Marketing
Lukas Haensch

What really makes people buy online | Interview with Raphael Paulin-Daigle

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Raphael is the founder of SplitBase, a conversion optimization agency, who helps high-growth ecommerce companies such as Kiehl’s, L’Oreal, and BestSelf create and execute on conversion optimization and A/B testing programs. By doing this, they’re able to increase profits, revenue, and sales. Conversion optimization for high-end e-commerce companies, specifically in the lifestyle, skin-care and fashion industries is a unique discipline. Through landing page optimization, funnel optimization, voice of customer and persona research, and by creating improved user experience brands increase their marketing ROI and become customer-centric. Raphael

Read More »
How to avoid wasting your online ad spend
Growth Marketing
Lukas Haensch

How to avoid wasting your online ad spend | Interview with Mark Tillison

Growth Marketing Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Mark loves celebrating client growth using digital marketing for inbound teams. He is the proud Managaing Director of Tillison Consulting, a leading digital marketing agency growing clients’ businesses one click at a time. Since 2007, he has worked hard to create an environment which celebrates client success, the evolution of knowledge and an honest approach to digital marketing. https://youtu.be/DuroFUAT0VU

Read More »
Data insights are the future of your business
Sales Intelligence
Lukas Haensch

Data insights are the future of your business | Interview with Tony Simonovsky

CRO Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction In 2015 Tony created InsightWhale with the aim to help small and medium businesses worldwide become data driven. InsightWhale has worked with clients from almost any field: starting from simple corporate websites, to big online travel-services, e-commerce and blockchain technology startups. Tony runs InsightWhale a fully remote team of professionals providing Conversion Rate Optimization (CRO), Web Analytics and Digital Marketing services for clients around the world. His clients are medium-sized enterprises, mostly based in the USA, Europe and Australia. We spoke about what types of tests to run and

Read More »
How to think about the best metrics for your website
Growth Marketing
Lukas Haensch

How to think about the best metrics for your website | Interview with Dean Lynn

Business Development Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Marketing and business development is what Dean has done for his entire career. He started within marketing agencies and brands, to market his own products, and thus has seen every side there is to marketing. When it comes to creating your marketing strategy he is an honest realist who wants to get results. He comes with vast knowledge of both technical marketing and traditional marketing, as well as experience of commercial business success. He love to figure out how to take growth to the next level.

Read More »
How to use Emotional Goal Optimisation to Increase Rankings & Conversions
Conversion Rate Optimization
Lukas Haensch

How to use Emotional Goal Optimisation to Increase Rankings & Conversions | Interview with Danny Richman

CRO Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Too little traffic for A/B testing? So what to do now while everyone is telling you to do A/B tests. Danny from RichmanSEO has an interesting take on it. We spoke with Danny Richman from RichmanSEO about how Conversion Rate Optimization and SEO can be executed. Danny has been 20 years on a mission to make SEO and CRO (Conversion Rate Optimization) accessible for types of businesses. A very interesting spin on the conversation happened when we spoke about how to use Emotional Goal Optimisation (EGO) to Increase Rankings, Clicks &

Read More »
How to increase revenue with your existing website traffic
Conversion Rate Optimization
Lukas Haensch

How to increase revenue with your existing website traffic | Interview with Brian Massey

Growth Marketing Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Every website has hidden money in it: sales or leads that go uncaptured because of mistakes in the messaging or the design. Flawed customer journeys that make it almost impossible to complete the sale or request a demo. Brian’s team at ConversionSciences as deep expertise in optimizing eCommerce and lead generation websites across a wide range of industries. After eleven years of optimizing websites Brian’s team has uncovered THE formula for generating more qualified leads and sales. They bring a scientific approach to the table to uncover the best

Read More »
Finding conversion killers on your site. Interview with Ivan Imhoff
Conversion Rate Optimization
Lukas Haensch

Finding conversion killers on your site | Interview with Ivan Imhoff

CRO Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction We met with Ivan Imhoff Global VP of Digital at Kaspersky. With over 20 years in online distribution and marketing experience, his passions lie in the digital realm. Ivan has experienced blue chip and start ups, managing online distribution, digital acquisition strategy, optimising online marketing campaigns with a focus on ROI and customer acquisition. His mission is to bring deep knowledge and understanding of what drives website conversions, how thought and behavior can be influenced and changed. He has grown tired of “Tips and Tricks” or “I have an

Read More »
Balancing SEO and Page Speed for more Sign ups. Interview with Darren A. Smith
Conversion Rate Optimization
Lukas Haensch

Balancing SEO and Page Speed for more Sign ups | Interview with Darren A. Smith

SEO & Web Performance On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Darren’s team at Making Business Matter (MBM) delivers Soft Skills Training to the UK Grocery Industry while being The Home of Sticky Learning. Darren has a career or 2 halves. The first 13 years he was at Buying at Sainsbury’s, a UK supermarket. His last job there was buying £1bn of fruit with his team. For the last 17 years he has run MBM, a soft skills training provider working with suppliers to UK supermarkets. We help them to improve their soft skills through our

Read More »
The role of mobile websites for growth. Interview with Yousouf Neetoo
Growth Marketing
Lukas Haensch

The role of mobile websites for growth | Interview with Yousouf Neetoo

Growth Marketing Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Yousouf Neetoo is the Managing Director of trading as Acudemy Training, an independent Training organisation. He has drawn his experience from a background in corporate insurance broking meeting a range of businesses and individuals. He focusses on providing insightful, high quality, high value and innovative programmes that deliver measurable impact and results. As such, Acudemy approach fuses proven teaching practices with a consultative, result centric outlook that emphasises the practical application of knowledge to your strategic aims and needs. We talk with Yousouf about how his

Read More »
Systems & processes to grow your business online. Interview with Mary Thomas
Growth Marketing
Lukas Haensch

Systems & processes to grow your business online | Interview with Mary Thomas

Training & Consulting Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Concise Training was established in 2008. Mary Thomas originally created Concise Training to provide Microsoft Office Training to businesses. Mary quickly started to use Social Media to get the word out about her training courses and was soon asked to provide Social Media help, advice and training.  Mary has been in the IT industry for over 20 years, in both technical and project management roles. Today, she speaks with us about how she is growing her business online by implementing repeatable processes and systems. Tune

Read More »
How to create personalized experiences online. Interview with Chris Dalzell
User Experience
Lukas Haensch

How to create personalized experiences online | Interview with Chris Dalzell

UX/UI Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Chris Dalzell from Maguire Training is sharing her valuable experience on how to create online experiences that make sure to prioritise the personal human to human touch. Since 1999 Maguire Training has grown to become one of the UKs leading training companies specialising in the design and delivery of world class sales training, management training, leadership training and personal development training. We talked about Maguire’s online strategy which fits to their e-Learning approach where they provide over a hundred e-videos for online learning, as well as a

Read More »
Growing your marketing agency online. Interview with Joe Schafer
Growth Marketing
Lukas Haensch

Growing your marketing agency online | Interview with Joe Schafer

Growth Marketing Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Joe Schaefer from the Digital Marketing Group is teaching Entrepreneurs to build up their successful Marketing Agencies, but he has a candid secret that made him comfortable to speak in front of everybody. The Digital Marketing Training Group has over 100 years of combined digital marketing experience. We are unique in that we are a doorway for people to start and operate their own independent digital marketing businesses without having to have tech or marketing experience. Joe Schaefer, is the Director of Marketing, and he brings

Read More »
How to sell your online course using this underutilised SEO strategy
Growth Marketing
Rayco

How to sell your online course using this underutilised SEO strategy

At Pathmonk our goal is to help you to get more website visitors and signups for your courses. that’s why we’ve done the necessary research, discovered the techniques that work best and now we can confirm that when you begin applying these SEO techniques you’ll begin to see an increase in website traffic. Throughout this blog post we’re going to give you the information you need to gain a better understanding of the course buyers mindset for selling courses. When it comes to marketing ideas for e-learning, it’s worth noting that the Projections of Education Statistics has shown that the projected

Read More »

Join Our Family

Pathmonk is helping hundreds of marketing and sales teams automatically generate more leads and revenue from their website. Experience these results too!

Request Free Access

Join the waitlist to get full access. No credit card required.