Analyzing your data? Great. Acting on your data? Well, that’s impressive! And that’s the hard part. We can gather the data, we can analyze it but do we understand it and take actionable steps with what we’ve collected? Airboxr automates data analysis on e-commerce stores to help businesses make more effective decisions. Salima Nadira, Community and Growth Manager explains that Airboxr has two main functions: uncovering hidden insights and automating reporting. Salima dives into who they serve best; currently focusing on Ecommerce, specifically direct-to-consumer brands on Shopify. As a product-led company, they rely heavily on inbound marketing through content creation, such as publishing weekly articles about topics relevant to their audience. Salima emphasizes the importance of the Airboxr website in converting visitors into leads and trials and why they focus on continuously optimizing this key growth channel to better serve their prospects.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.