In today’s episode, we focus on the qualification of website traffic and discuss all about it with Tomasz Pindel who is the co-founder of Voucherify.
Tomasz is experienced in iterative software development, creative work culture, continuous learning, and pragmatic approach. Voucherify is an API-first SaaS platform for promotional campaigns. It is a set of programmable building blocks for a coupon, referral, and loyalty programs. For their customers, it means they can build campaigns in a very flexible and fast way by using Voucherify’s engine.
In this episode, Tomasz shared with us his approach to building up a website to target different customer personas, how he is using A/B testing, and how they plan to target specific content to their website visitors. Do you wanna hear more? Tune in…