Introduction
People make places. BoomNation helps you optimize your hiring process for maximum efficiency and savings. Sabrina Lonsdale, Social Media Manager, joins us to discuss their technology company which is focused on the blue-collar skilled worker construction industry. Sabrina discusses the company’s dedication to supporting and guiding workers in the right direction. They talk about their new app extension called WorkOn, which allows for streamlined communication and information exchange between employers and the workforce. BoomNation uses various channels, including social media platforms like LinkedIn, TikTok, Instagram, Facebook, Google Ads, and their own podcast and newspaper, to drive traffic and engage with their audience. The website plays a crucial role in showcasing their services, attracting potential customers, nurturing leads, building trust, and providing customer support resources. Sabrina emphasizes the importance of building relationships with customers through entertaining and informative content, an intuitive app onboarding process, and personalized messaging to address immediate needs.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.
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