We’ve all become more reliant on the power of video as we connect from a distance and leverage it in our new remote work-life. Helping to enhance that video experience is Ecamm, a leading live streaming and video production studio built for Mac. The Director of Marketing, Katie Fawkes joined us to dive into all things Ecamm Live and how the pandemic grew their audience reach. With a new market to tap into Katie wants to better support their buying journey by leading users towards their growing and educational community while guiding prospects through an immersive and interactive website.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?