Restructuring the Buying Journey When Shifting From SMB to Enterprise | Interview with Puneeth Ghodgeri from Reonomy

Restructuring the Buying Journey When Shifting From SMB to Enterprise Interview with Puneeth Ghodgeri from Reonomy

Introduction

Investing in commercial real estate can offer great financial rewards but only if you’ve made an insightful and data-driven decision. Reonomy is the leading provider of Commercial Real Estate insights, empowering top brokerages, financial institutions, and commercial services providers with actionable data and solutions. The Director of Growth, Puneeth Ghodgeri dives into his growth strategies and his efforts to restructure the buying journey to support an Enterprise audience. As they grew exponentially through SEO, paid search, and events they reached high volume leads but with a core problem; low conversions. Puneeth has stepped in to refocus the target audience and be more intentional by looking at the full buying journey.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey