Captivating Core Decision-Makers and Enhancing Brand Visibility with Engaging Strategies | Interview with Sammy Akoubian from Marketwake

Introduction

In a crowded marketplace where competition is fierce, brands yearn to leave a mark on the minds of their audience, hoping to be remembered after the noise has settled. Marketwake, An award-winning growth marketing agency in Atlanta helps brands make their mark through data-driven creativity. Sammy Akoubian, Senior Digital Strategist, gives us more insight into how they focus on creating meaningful human interactions that enhance brand experiences. Marketwave employs a comprehensive array of acquisition channels to connect with their target audience and establish a strong digital presence. In addition to their expertise in SEO, they have embraced paid media strategies, particularly on platforms like LinkedIn, to engage core decision-makers and enhance brand visibility. Recognizing the power of video marketing, Marketwave leverages this medium to effectively communicate their unique value proposition and differentiate itself in the competitive landscape. Moreover, their recently rebranded website serves as a central hub to showcase their brand, culture, and values, enabling them to attract and captivate potential clients while providing a seamless user experience and emphasizing their human-centric approach.