Captivating Customers and Maximizing Your Website’s Impact | Interview with Scott Reis from Adoreboard

Introduction

We should always prioritize customer satisfaction, for without customers we have no business. Adoreboard is a company focused on analyzing customer service responses to improve customer happiness. Scott Reis, Head Of Marketing, discusses how Adoreboard helps large brands analyze thousands of customer survey responses quickly and provides recommendations to enhance their promoter score and customer satisfaction. They primarily work with well-known, larger organizations that receive over 1,000 comments a month from customer surveys or other sources. The main users within these organizations are customer experience managers or those responsible for improving employee experience. Adoreboard reaches potential customers through monthly webinars, LinkedIn ads, email marketing, and content syndication. The website plays a vital role in storytelling, highlighting differentiation from competitors, providing social proof, and captivating customers. It serves as an informational resource for potential buyers who refer to it for pricing, product features, and contact details.