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Pathmonk | Web Assistant
  • Products
    • Pathmonk Accelerate
    • Boost your website conversions by +50% with hyper-personalized experiences
    • Pathmonk Intelligence
    • Smart website analytics in one unified hub: user intent, buying journey, and attribution
    • Pathmonk Retargeting
    • Cookieless retargeting based on your users’ intent to maximize your ads ROI
    • Pathmonk Climate
    • Automatically offset your website’s digital footprint with certified green projects
  • Pricing
  • Customer Stories
  • Resources
    • Why Pathmonk Intelligence
    • Podcast
    • Blog
    • Solutions
      • Website
      • Uplift Website Conversions
      • Pre-qualify Leads
      • High Conversion Landing Page
      • Analytics
      • Buying Journey Report
      • E-commerce
      • Increase Cart Completion & Sales
      • Agency
      • CRO – Conversion Rate Optimization
      • Use Cases
      • By Role
        • For Marketing Teams
        • For Sales Teams
      • By Technology
        • Intent-based Conversion Funnel
        • Landing – Customer Journey Mapping
        • Book Qualified Demos & Consultations Instantly
        • Access Lead Insights & Attribution
        • Automatically Increase Conversions
    • Help Center
    • Become a Partner
    • Referral Program
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The Importance of Accessibility and Inclusivity in the Buyers Journey Interview with David Adi from AllyAble
  • Lindsay Dowling
  • March 19, 2022

The Importance of Accessibility and Inclusivity in the Buyers Journey | Interview with David Adi from AllyAble

Co-Founder and CEO, David Adi dives into his personal story and how they equally work to make their buyers journey accessible and inclusive.
Building Buying Journey Paths to Match Different Personas Interview with Cynthia Terpstra from ReadyWorks
  • Lindsay Dowling
  • March 17, 2022

Building Buying Journey Paths to Match Different Personas | Interview with Cynthia Terpstra from ReadyWorks

Head of Marketing, Cynthia Terpstra, at ReadyWorks has worked to build and support buying journey paths for their Enterprise audience.
The Role of Brand Design in the Buyer's Journey Interview with Ellie Newby from Verikai
  • Lindsay Dowling
  • March 17, 2022

The Role of Brand Design in the Buyer’s Journey | Interview with Ellie Newby from Verikai

With their longer sales process, Ellie is eager to better support the buying journey with fresh brand design and informative and encouraging content.
Pathmonk App Gets Certified Featured Image 1
  • Lindsay Dowling
  • March 16, 2022

Pathmonk App Gets Certified by HubSpot

The Pathmonk App has officially been certified by HubSpot. This is a step forward as we continue to provide a quality experience.
Blending Quality Visuals and Enticing Copy to Support the Buying Journey Interview with Antoine Screve from Voyage SMS
  • Lindsay Dowling
  • March 15, 2022

Blending Quality Visuals and Enticing Copy to Support the Buying Journey | Interview with Antoine Screve from Voyage SMS

Antoine dives into his critical role in this start-up phase and helps us understand how they support their buying journey with a focus on content.
Insights into Generating Successful Buying Journey Content Interview with Chad Alger-Hardt from Gather Voices
  • Lindsay Dowling
  • March 15, 2022

Insights into Generating Successful Buying Journey Content | Interview with Chad Alger-Hardt from Gather Voices

With a focus on generating successful buying journey content, the team leverages its video management software to create user-generated content.
Producing Quality Leads with Targeted & Personalized Buying Paths Interview with James Ricks from RTAFleet
  • Lindsay Dowling
  • March 12, 2022

Producing Quality Leads with Targeted & Personalized Buying Paths | Interview with James Ricks from RTAFleet

Focused on targeted and personalized buying paths is Digital Marketing Manager at RTAFleet, James Ricks, who dives into the personas they serve.
The Role of a Websites in the Buying Journey of a Highly Complex Sale Interview with Mario Hernández from Impesa
  • Lindsay Dowling
  • March 10, 2022

The Role of a Websites in the Buying Journey of a Highly Complex Sale | Interview with Mario Hernández from Impesa

While discussing key acquisition channels Mario, CEO and Founder of Impesa acknowledges the importance of the website in the buying journey.
Touchpoints that Support a Longer Buying Journey Interview with Lauren Arthur from Nucoro
  • Lindsay Dowling
  • March 8, 2022

Touchpoints that Support a Longer Buying Journey | Interview with Lauren Arthur from Nucoro

Working to understand buyer behavior and better support a longer buying journey is Head of Marketing at Nucoro, Lauren Arthur.
The Role of Customer Engagement in the Buying Journey Interview with Nicky Wilkins from bluQube
  • Lindsay Dowling
  • March 8, 2022

The Role of Customer Engagement in the Buying Journey | Interview with Nicky Wilkins from bluQube

Head of Customer Engagement, Nicky, offers us insight into the industry they have served for over 25 years and how they continue to improve customer engagement.
Supporting a User-Centric and Independent Buying Journey Interview with Sahil Gupta from TechForcejral from Behavioral Signals
  • Lindsay Dowling
  • March 5, 2022

Supporting a User-Centric and Independent Buying Journey | Interview with Sahil Gupta from TechForce

Looking towards product-led growth, Sahil acknowledges the importance of the website in supporting an independent buying journey and user-centric experience.
Shifting to Product-Led Growth to Better Serve the Buying Journey Interview with Breezy Beaumontfrom Correlated
  • Lindsay Dowling
  • March 5, 2022

Shifting to Product-Led Growth to Better Serve the Buying Journey | Interview with Breezy Beaumont from Correlated

The Head of Growth and Marketing, Breezy Beaumont dives into how they work to grow in this new category and equally leverage product-led growth.
Tips into Increasing User Engagement & Supporting the Buying Journey Interview with Alison Vreeswyk from Preseem
  • Lindsay Dowling
  • March 3, 2022

Tips into Increasing User Engagement & Supporting the Buying Journey | Interview with Alison Vreeswyk from Preseem

The Director of Marketing, Alison, offers us tangible tips and insights into successfully increasing user engagement and better supporting the buying journey.
The Purchase Decision Stage Tips and Content to Optimize the Purchase Funnel Featured Image
  • Lindsay Dowling
  • March 3, 2022

The Purchase Decision Stage: Tips and Content to Optimize the Purchase Funnel

To better support the purchase decision stage and provide both optimized content and a simplified buying process you have to...
Drive Marketing Results with Personalized Customer Journeys Interview with Miriam Riordan from Wagawin
  • Lindsay Dowling
  • February 26, 2022

Drive Marketing Results with Personalized Customer Journeys | Interview with Miriam Riordan from Wagawin

Marketing Director, Miriam dives into this increasingly important space and gives us an insight into how they support and personalize their customer journeys.
A Seamless Buying Journey that Supports Each Buying Stage Interview with Cameron Schuette from UserIQ
  • Lindsay Dowling
  • February 26, 2022

A Seamless Buying Journey that Supports Each Buying Stage | Interview with Cameron Schuette from UserIQ

Growth Marketing Manager, Cameron, helps us to understand the customer success space while diving into their efforts to enhance their own buying journey.
Leveraging Data to Build a Better & Optimized Buying Journey Interview with Tommy Bliven from Pandera
  • Lindsay Dowling
  • February 24, 2022

Leveraging Data to Build a Better & Optimized Buying Journey | Interview with Tommy Bliven from Pandera

As Pandera helps their customers unlock the full value of data, Tommy Bilven, VP of Marketing, equally looks to leverage it to optimize their buying journey.
The Decision Stage: Strategies & Types of Content
  • Lindsay Dowling
  • February 23, 2022

The Decision Stage: Strategies and Types of Content

The decision stage of the buying journey is the most valuable stage, as buyers are on the home stretch of the purchasing process. 
Influence the Entire Buying Journey with Authentic User-Generated Video Content Interview with Ajay Bam from Vyrill
  • Lindsay Dowling
  • February 22, 2022

Influence the Entire Buying Journey with Authentic User-Generated Video Content | Interview with Ajay Bam from Vyrill

CEO, Ajay Bam, dives into the growing industry and how they encourage their clients to leverage videos in order to influence the entire buying journey.
How an Authentic Website Supports the Customer Journey Interview with Dan Schenker from Order Desk
  • Lindsay Dowling
  • February 19, 2022

How an Authentic Website Supports the Customer Journey | Interview with Dan Schenker from Order Desk

Dan Schenker, Content and Strategy Lead, looks to continue to support the customer journey with the website by providing authenticity, and clear messaging.
Unlocking Growth Opportunities at Every Stage of the User Journey Interview with Emilia Korczynska from Userpilot
  • Lindsay Dowling
  • February 17, 2022

Unlocking Growth Opportunities at Every Stage of the User Journey | Interview with Emilia Korczynska from Userpilot

Helping businesses support the user journey is Userpilot, a solution that helps product teams deliver personalized experiences to increase growth metrics.
Empowering the Buying Journey with Privacy & Trust Interview with William Chia from Osano Interview with William Chia from Osano
  • Lindsay Dowling
  • February 15, 2022

Empowering the Buying Journey with Privacy & Trust | Interview with William Chia from Osano

Discovering how others support their audience’s buying journey is a common topic here and we were eager to welcome Product Marketing Lead, William, to the show.
How a Content Growth Strategy Supports the Buying Journey Interview with Trice Alford from Sellozo
  • Lindsay Dowling
  • February 15, 2022

How a Content Growth Strategy Supports the Buying Journey | Interview with Trice Alford from Sellozo

As the Amazon market grows, there is more need for knowledge and Trice wants to support their audience’s buying journey with educational and impactful content.
Scaling a SaaS Company Through a Seamless Customer Journey Interview with Biswajit Kundu Roy from Coastr
  • Lindsay Dowling
  • February 12, 2022

Scaling a SaaS Company Through a Seamless Customer Journey | Interview with Biswajit Kundu Roy from Coastr

Biswajit Kundu Roy discusses their mission to drive growth and scale with their digital presence, educational website, and overall seamless customer journey.
The Deep Dive into the Buyers Journey of Innovative Human-Facing Software Solutions Interview with Lisa Schuck from Airship
  • Lindsay Dowling
  • February 10, 2022

The Deep Dive into the Buyer’s Journey of Innovative Human-Facing Software Solutions | Interview with Lisa Schuck from Airship

As Lisa compares a website to software she discusses how it serves their buyers journey with a problem statement, is continuously refined and defined, and offers educational content.
Challenges & Successes of Driving High Traffic to a Website Interview with Andy Lambert from ContentCal
  • Lindsay Dowling
  • February 10, 2022

Challenges & Successes of Driving High Traffic to a Website | Interview with Andy Lambert from ContentCal

Andy Lambert offers insights into the challenges and successes of driving high traffic to the website, their growth channels, and how education is a key value.
How the Growth Marketing Lead Offers Value to the Buyers’ Journey Interview with Aaron Patrick Doherty from Pechyderm
  • Lindsay Dowling
  • February 8, 2022

How the Growth Marketing Lead Offers Value to the Buyers’ Journey | Interview with Aaron Patrick Doherty from Pechyderm

With this evolving technology, we were eager to see how Growth Marketing Lead, Aaron, builds brand awareness, acquires clients, and supports the buyers’ journey.
Positioning Your Website to Highlight Brand Strength & Reputation Interview with Trenton Romph from Clozd
  • Lindsay Dowling
  • February 5, 2022

Positioning Your Website to Highlight Brand Strength & Reputation | Interview with Trenton Romph from Clozd

A key goal for our guest today, Director of Marketing Trenton Romp, is that their deals at Clozd are won because of brand strength and reputation.
How to Better Support an Independent Customer Journey Interview with Philip Hatcher from Sprout
  • Lindsay Dowling
  • February 3, 2022

How to Better Support an Independent Customer Journey | Interview with Philip Hatcher from Sprout

As the customer journey shifts our users become more independent and Philip, Head of Marketing reminds us to support this and find balance on our websites.
How to Support a Customer Journey in the Shopify Market Interview with Lucy Burningham from CartHook
  • Lindsay Dowling
  • January 31, 2022

How to Support a Customer Journey in the Shopify Market | Interview with Lucy Burningham from CartHook

Lucy Burningham dives into the Shopify universe the unique way they support their customer journey with a fun, interactive, and engaging website.
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