Don Hobdy looks to revamp the website to highlight the value of their service and position the marketing communication to drive traffic to the website.

Navid Khazra, from Nakisa, helps us to understand the inner workings of the business and his ideas on optimizing the buying journey for Enterprises.

Paul Guy, from Techfynder, is focused on optimizing brand recognition in order to penetrate different markets in a personalized and valuable way.

Hugh Macfarlane, CEO of Align.Me, believes the inherent stages of a buying journey still exist, but it is rather the dynamics of buying that are changing.

Jonathan, Senior Director of Global Marketing and Communications of AdColony is prioritizing customer education in the buying cycle to increase conversions.

Ben and Joshua Somerville are all about the people. To amplify user experience Farsiight is analyzing website visitor interactions to make impactful changes.

While working to ensure a high-quality user experience occurs Gijsbregt Vijn is continuing to find the sweet spot between client’s pain points and their story.

With video content, streamlined CTAs, transparency, and community building Anthony Stevens from 6Clicks continues to optimize an interactive website.

With his expertise in outbound marketing, Jake can offer listeners perceptive suggestions and steps to take in order to be successful in outbound marketing.

Storytelling is becoming a more impactful way to promote memorability. Simon Hjorth is working to clearly articulate their story on resonating landing pages.

Connecting with and qualifying your prospects for your service allows for a more streamlined process in securing business, Envision Horizons has done just that.

Kate Shippey from FSET, like Pathmonk, is eager to continue to understand its customer journey in order to empower prospective and current clients.

By focusing on optimizing the landing page Qnary’s prospects are directed straight to a key action on a streamlined page, instantly receiving true value.

By focusing on keyword research and really understanding common pain points in this environment, BellaVix saw increased awareness and overall company growth.

Tom discusses their efforts to find a balance between remaining relevant to those prospects in a longer buying journey while not bombarding them with content.

On a mission to change the way businesses approach their websites, Alex Belding is focusing on educational, comprehensible, and clear value-messaging content.

Antonio Cotroneo, Director of Technical Content, explains his role in the industry and the impact this valuable content has on their buying personas.

Gregg Witt offered us insights into Engage Youth’s acquisition channels. Gregg believes that it comes down to sharing company expertise in actionable ways.

Offering your users a more engaging and personalized experience can encourage lead generation, highlights the director of Covideo, Margaret Henney.

The CEO, David Smyth joined us to discuss the unique positioning of their tool and how the team looks to grow with high-converting copy and visitor tracking.

Dennis Boone offers our listeners greater detail into understanding the 5 E’s of a successful and memorable web design that offers visitors all that they need.

With a seamless website that offers simple navigation, Jason discusses their choice to showcase the teams’ personality through playful and light-hearted copy.

In an evolving marketplace as technology expands, David Terkosky, CRO of Sparkfly, highlights the importance of being adaptable and flexible in this space.

By utilizing intent data and supporting customers in three key stages of lead generation, Interlink’s clients receive quality data that actually converts.

As technology is the driving force of TeraGo, Nadia, director of marketing, is focused on striking the balance between automation and customer personalization.

With a longer journey through the funnel, Nate wants to ensure that value-based content is inherent in their journey in increasing a visitor’s interest.

Kingsly Kwalar has been eager to move growth to the digital marketing world, however, this industry is typically more traditional, calling for some adaption.

Face-to-face interactions and word of mouth have driven Chief Nation’s growth but they equally focus on their website and own digital marketing strategies.

By removing unecessary steps and encouraging more direct communication Buyapowa can offer their prospects a more enjoyable and appropriate user experience.

David Fitzpatrick from Modus Create looks towards customization and personalization of the online user experience to influence those lower-funnel prospects.