Today’s episode is about B2B SEO and why content does or doesn’t convert. This podcast features Jon Simmonds CEO of Rocket Science.

Today’s episode features Jason Yormark the CEO and founder of the B2B social media and content marketing agency Socialistics.

Association On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Today’s episode features the president of the Web Marketing Association, Bill Rice. WMA is an online marketing community that helps companies compete in the market to boost revenue. It is an award-winning company that boosts team morale and build a better relationship. The company sets a high standard of online marketing. Bill talks about what makes the most successful websites. Also, he discusses the website design’s future to help the company take advantage of the Intelligent customer journey for higher conversion. Bill Rice of Web Marketing Association also

CRO – The techniques & tools to increase revenue I Interview with Henry Hernandez from DigitalSG

Michael will discuss what intent based marketing is and how it will generate 14k leads resulting in high conversion.

SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Today’s episode features Kristina Cruz, Head of Marketing Officer, at TreeRing. TreeRing provides services for printing personalized yearbooks that commemorate children’s school experiences. The Silicon Valley, CA.-based technology company combines the efficiency of just-in-time digital printing and the collaborative power of online social networks to create personalized printed yearbooks.  Kristina is a keen proponent of  conversion optimization  lead qualification to make sure that TeeRing works with great clients. Todays he shares from his extensive experience and experience in lead qualification on TreeRings website. We take a special look

SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Today’s guest is Nicolas Vandenberghe. He is the CEO of ChiliPiper and shares how the team at ChiliPiper looks at inbound leads in an interesting light. We focus on instant inbound. Nicolas started selling newspapers in the streets of Paris in high school, studied Maths at Ecole Polytechnique then Business at Stanford GSB. Now he is the co-founder of ChiliPiper and also started KosmoTime. With Nicolas we dive deep into the B2B buying experience. He shares how B2B customers care increasingly about speed and efficiency in the sales

Agency On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Steve Hartert is the Chief Marketing Officer at Jotform. Today we dive into how Jotform evaluates enterprise B2B leads internally. JotForm is an online form building tool that helps users create and publish forms, and get an email for each response. He has been with the company for several years and has an excellent track record in building the strong brands. Steve is a keen proponent of conversion rate optimization. Today he shares from his extensive experience in different areas of marketing, messaging, marketing analytics and brand positioning.

Agency On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Oliver Allen, CEO, at Blade Commerce eats, sleeps and and runs ads. He managed over $2.1m in ad spend and raised millions more in revenue for 100s of clients.  Blade Commerce was founded in 2018. Blade has helped every single one of its clients grow revenue each year. Using hyper-strategic marketing techniques and unique content, on average, Blade has increased ROAS (Return on Ad Spend) by 300% or more. Straight up this interview is all about winning more conversions from your ad spend. Oliver shares his data-backed insights

SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction James Winter is the vice-president of marketing at Brandfolder and reveals how the company overcame a broad value proposition on their website. Winter has been the VP marketing at Brandfolder since 2018. The company is known for its Digital Asset Management (DAM) platform. Brandfolder stores, showcases, and shares what is essential for your brand to win qualified leads.  James Winter has been helping the Brandfolder to disseminate their best brand stories and today he shares how the company overcame a too broad value proposition on their website to

SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Today we meet Sieda Johnson, part of the internal marketing team at Momentum Learning. In this episode we discuss all the aspects that go into a strong brand and how to use the brand on the website to generate high-quality leads. Momentum Learning works on providing relevant training to students focusing on the skills they’ll need for the technology industry. Sieda is a strategist and marketing specialist focused on creative bravery. She is an expert in building dynamic brands.  We go deeper into the relevance of a strong

SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Today we meet up with Pete Lamson – Chief Executive Officer at JazzHR and we take a close look at JazzHR’s buying experience so we touch on the ever-green form field discussion. JazzHR is easy, powerful, and affordable recruiting software purpose-build for SMBs. As CEO of JazzHR, Lamson is responsible for JazzHR’s strategic direction, company performance, day-to-day business operations, and a support center for our revenue teams. In today’s conversation we touch upon the importance of framing your value proposition. We’re going beyond the surface of your typical value proposition

SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction In today’s conversation we meet with Giovani Gonzalez, Owner & Lead Strategist at The Social Rook. The Social Rook is a digital advertising agency in Charlotte and they helps CEOs, CMOs, and other marketers define and execute a successful digital advertising strategy to generate qualified leads from their landing pages. In today’s interview Giovani really goes in depth on the topic of high conversion landing pages. There is a lot of noise & best-practices around landing pages that achieve outstanding results. Today Giovani shares his insights – based

SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction In this interview we meet Brian Roizen Cofounder at Feedonomics. His latest venture, Feedonomics, tackles the difficult challenge of eCommerce advertising and focuses on dealing with shopping feeds. Feedonomics has been adopted by many of the largest marketing agencies, brands, and retailers around the globe. So Brian gives an insight on how they won over 30% of the top 1,000 Internet Retailers. In the interview we investigate the importance of lead qualification. Brain goes in depth and shares the effects that lead quality has on his business and

SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction In this episode we meet Ryan Carson CEO at Treehouse. Treehouse has grown to 50k+ students for their online courses on a recurring revenue model. Treehouse is an online technology school that guides students from zero to job-ready for the tech industry in 6-12 months. Its courses are aimed at beginners looking to learn coding skills and embark on a career in the tech industry. Ryan is leading the company towards building the future of education. The interview highlights the importance of metrics for revenue success. Ryan shows

SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction In this episode we meet Johannes Hoech, CEO at MarqetU and a C-level Silicon Valley executive experienced in “Growth Architecting”. Johannes is an in expert in all aspects of state-of-the-art pipeline generation and revenue management. MarqetU plans, builds and tracks opportunity pipelines for B2B cloud software startups to rapidly ramp up their go-to-market. In over 21 years they successfully delivered B2B marketing and operational improvements to over 100 technology companies to increase demos and sales. Johannes is focused on modern high velocity pipeline & lead generation techniques and shares how

SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction In this episode we meet with John Peebles, the CEO of Administrate. John has been growing the company since 2012. Originally John was a developer, switched to executive and now has spent the past 13 years growing healthcare and education technology startups in America and Scotland.  Administrate is a Software that provides an online training management solutions that allows training departments and training companies to increase course bookings, manage their operations, and deliver e-learning.  In this interview we put light on the journey that Administrate when through when

Agency On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction In today’s episode we met with Jake Marfoglia from Lion’s Spaw Marketing. Jake shares with us many of the strategic and tactical pieces that his team has leveraged to generate 100k leads.  The team at Lion’s spaw is focus on generating more high quality leads for their clients and with that increasing the bottom line. Today, we take a deeper look at the key things to take into consideration when ideating, creating and launching a landing page for higher conversions. Jake also shares his insights from more than 100

Marketing Agency On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Nick Quirk the COO of SEO Locale LLC for 2 years focusing on website KPI. He will talk about how he handles the operations, set goals for performance and growth, design and implements business strategies and procedures. SEO Locale LLC started in 2015 by the best digital experts with more than 15 years of experience in this industry. The company specializes in local search engine optimization, web development, web design, and others. Today, he will be discussing about What is the Most Valuable KPI from your Website?

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Olof Mathe the CEO and Co-Founder of Mixmax will discuss how he led the team develop lead qualification process that is being used by world’s biggest publishers.  Mixmax makes technology works for you so you could focus on work you love building authentic relationships, creating the opportunities you need to succeed, and growing your business. In this video Olof Mathe will explain How Mixmax’s CEO Envisions Qualification and Onboarding to Merge.

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Today we will meet Tom, CEO of 9 Lenses.  Although 9Lenses is Tom’s third venture funded startup, helping solve customer problems with new innovative technology is always a priority for him. He will discuss about how to drive more leads using call to action examples in persuasive writing. 9Lenses is a cloud assessment platform that enables companies to thrive in a data-driven market. To compete in a data-driven marketplace, businesses must deliver secure propriety digital solutions. 9Lenses is the only cloud based platform that digitally automates the

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Welcome Aki Balogh the CEO and Co-founder of MarketMuse. Let’s listen to him as he discuss how he help CMOs, and other marketing leaders, including content managers and SEO specialists, discover how their organization can get quality traffic through content. MarketMuse is a company that uses AI to boost content planning, creation, and optimization. The company uses a platform that identifies content quality problems on your site and develops blueprints that teach you how to write to cover a topic comprehensively. Company owners and marketers can learn

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Today is Lucy Literado, Reply.io’s VP for marketing for over 5 years and we will talk about why reply.io is qualifying beyond firmographics. Reply.io believes that every task and sales operation should be automated as one keeps the daily communications personal. The company automates the time-consuming day-to-day operations of sales reps, enabling them to focus on closing the deals. They are introducing new functionalities that cover six stages of a sales cycle. In this interview, Lucy Literado discusses why reply.io is qualifying beyond firmographics. She also mentioned about how

CRM SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Today we meet Norman Siddiq. Norman is the CEO and founder of CloudLead and we talk about the company’s 5- minute rule for lead qualification. Cloudlead is a US-based B2B data company with a vision to empower all sales and marketing professionals with the best data. Since 2015, we’ve been focused on harmonizing the power of both software and human researchers to build custom lists. Noman has come up with a unique operational model the CloudLead’s 5-minute rule for lead qualification and how it help them increase

CRM SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Today we talk Geoff about how to identify valuable leads from your website. Geoff McQuee is the CEO & Co-Founder of Accelo, a cloud-based software management tool with the goal to make a business more profitable and you less stressed. In addition to this Geoff is a strong voice for the Australian tech community in the United States, both as a Co-founder of the Aussie Founder’s Network and founding mentor for Startmate, Australia’s leading startup accelerator. We explore a very interesting topic with Geoff – we are

CRM SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Dustin Tysick, Jostle VP of Marketing & Growth, leads the marketing team at Jostle and we speak about how to identify your internal champion in your target company. Dustin is an entrepreneurial marketer who is equally comfortable designing innovative brand building campaigns or crunching numbers to make sound business recommendations. He has a passion for using data to improve ROI and ROAS. Dustin shares how his team is identify the “buying champions” for their enterprise deals – those people are key for their success and help selling

CRM SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Today we meet Ben Lilienthal. Ben is the CEO of ScreenMeet and we talk about how to qualify leads efficiently.  ScreenMeet is a cloud-native SaaS co-browse and Remote Support software. From the web, a support agent can see and remote control any device. ScreenMeet is used by leading SaaS companies, mobile carriers and Handset and PC manufacturers.  Ben shares some great nuggets – first how they got their first 10 enterprise deals and how they are now qualifying their leads to increase the number of demos with high

CRM SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Founder and CEO Patrick Clover say’s it’s key to master your lead generation sources – is to exactly know where which lead is coming from. The Edinburgh tech start-up Stampede has received £1 million seed funding from investors including Techstart Ventures , Galvanise Capital, angel investor Judy Wilson and the Scottish Government. Stampede supplies software that helps bricks and mortar retailers and hospitality businesses market themselves more effectively. It is already used by over 800 venues. Tune in as Patrick breaks down their complete lead gen tracking

SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Bobby Martin’s is co-founder and CEO of Vertical IQ, a leading provider of industry research insight for banks, CPAs, consultants, and advisors. Bobby is also an active angel investor in startups and serves as an active board member with several innovative start-ups. He is also author of The Hockey Stick Principles about 4 stages to entrepreneurial success. Today we speak about how Bobby has always adapted his & his teams skills to the current challenge on hand. We also deep dive into the right Call to Action for