SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Dan Reich is CEO and Co-Founder of Troops.ai which is software that makes sales a team sport by empowering people, automating workflows and supercharging sales performance. In this episode we learn all hour the daily hustle that brought the first 10 customers through direct sales. How did this founder leverage good old fashioned hustle and networking to grow their business initially… See how to get your 10 first customers… Dan Rich: The goal of the website is really to act as a place of education, four a four

SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Bostjan is passionate about his latest venture that helps businesses and entrepreneurs adopt high performance teamwork using disruptive email collaboration technology. During his career he has been growing and starting businesses in various sectors of the software industry operating out of Slovenia, USA and the UK and today he shares how his learning about the free trial & demo CTA on their website. Today he shares his learnings about growing the business. Key insights of the conversation evolve around their strategy on how to win clients online. Offering

SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction As the CEO of Boardable, Jeb is passionate about entrepreneurship and product led growth. After building a couple successful businesses in the auction space, Jeb let behind the antiques to start SmallBox in 2006. SmallBox has evolved over the years from a web development shop into organizational consultants helping business solve problems while learning new skill sets. In 2018, Jeb left SmallBox to join the board management software company Boardable as its fulltime CEO. Boardable was founded by nonprofit founders to serve community nonprofits. Their mission is to

CRM SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Josh Ho is the CEO of Referral Rock. An engineer by trade where the majority of his expertise and experience is in software product development and SEO lead generation techniques to win demos for the business. Being an entrepreneur it has led him to develop skills in business development, marketing, client management, and sales. His current business is Referral Rock where they help businesses  manage customer referral programs. Where they believe every business has the potential to increase their word of mouth. Josh shares hands-on insight on

SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Karl Gowens is the CEO of Tenon. Tenon aims to build the best accessibility testing tools on the market. Tenon is built to lead the way in accessible user experiences. Karl has over a decade experience in doing IT consulting for the biggest companies in the world and biggest agencies in the US Government and shows us how to to shorten time from visit to website lead. He is an unstoppable force for change and thought-leader offering solutions to complex problems relating to universal usability. Today we speak

Sales SaaS On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Paul Ironside is the Founder and CEO of CommercialTribe and spearheads the company’s vision and strategy execution. He leads the company with the most important steps to introduce a new product category and win sales from the website. For the first 18 years of his career, Paul built and scaled sales organizations at both Gartner and CEB. The corporate cultures instilled a sales rigor and discipline that has helped him to appreciate the complexities of sales management, operations, as well as the development of reps and their

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Michael McCarthy is the founder and CEO of Inkit which is a software that helps to create and automate sending direct mail to win leads offline. Inkit’s SaaS solution enables companies to  communicate with their customers using printed, personalized mail. Their integrations with CRMs enable companies to send direct mail faster, more affordably, and more accurately than ever. Michael has a background of working with investment banking. In today’s episode, we heard a lot of interesting about combining offline marketing with online marketing & lead generation and

Recruiting Agency On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Today we speak with Abhinav Agrawal who is the co-founder and CEO of Rocket. They are a next-generation recruiting agency that believes data lets them deliver the best client and candidate experience. We really look into their outbound process and how it affects the lead generation success and see how their website supports this strategy.  In more detail, Rocket is a software and data powered recruiting partner. They believe data, machine learning, and automation paired with experienced recruiters create the best experience for both their clients and

Marketing Solution On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction In today’s episode, we are talking to Sean Leonard who is the CEO and co-founder of ActiveDEMAND. Sean is an entrepreneur with a track record of profitably growing technology-based product businesses. He has extensive experience in building global sales organizations, advanced e-marketing strategies, market-leading brand equity, and an execution-focused corporate culture. ActiveDEMAND is a marketing technology provider that helps businesses generate demand, improve conversion velocity, build brand advocates, and demonstrate marketing effectiveness. It enables marketers, agencies and businesses to supercharge their marketing efforts through streamlined campaign management,

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction In today’s episode, we are speaking with Staisey Divorski who is the vice president of marketing in EnPlug. EnPlug is a digital signage software that makes it easy to scale communications with compelling content delivered to screens across the room or around the world. They say it is the easiest way to put digital content onto any displays. Staisey is a data-driven marketer with a Ph.D. background and has over a decade of global media and communications expertise. She has blended a passion for consumer engagement with

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Gaurav Sharma is the founder and CEO of JustCall which grew out from SaaS Labs startup studio with integration marketing. JustCall is a cloud-based anytime, anywhere, any device phone system for sales and support teams. It takes seconds to get phone numbers in 58 countries and start making or receiving calls. Gaurav himself loves working on disruptive ideas related to B2B & Big Data space. He is passionate about building new marketplace based businesses and viral user acquisition. He strongly believes in Lean Startup methodology and spends

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction How to overcome your biases to increase website conversions? Ben is an expert in digital marketing and shared what he has learned in Marcel Digital, which is is a custom website development firm and full-service digital marketing agency using Pathmonk. Ben is a seasoned digital marketing professional and an entrepreneur who launched Marcel Digital in early 2003. MarcelDigital focuses on middle marketing firms from a variety of verticals including B2B, Education, Healthcare, Insurance, Finance, eCommerce and more. Their services include search engine optimization, pay-per-click management, web development,

Marketplace On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction In this episode, we are talking to Adam Broadway who is the co-founder of PlatformOS, which is a marketplace engine that connects people, products and projects. Their mission with PlatformOS is to allow anyone with the inclination to build digital technology solutions an easy and effective way of building their ideas and getting it out to market while minimizing the worry, stress, and financial burden that comes with the process. Adam was previously working with Adobe and from that experience, he decided to build PlatformOS. They have created

App Store Optimization On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction In today’s episode, we talk with David who is the co-founder & CEO of Gummicube – the provider of data, technology, and services for App Store Optimization. David Bell founded Gummicube with his Co-founder Anh Nguyen in 2010. Gummicube’s proprietary DATACUBE software helps marketers efficiently visualize search and behavioral trends in the App Stores and provides greater competitive insights that enable them to make smarter decisions for their apps more efficiently. In the podcast, we focus on App Store Optimization and discuss why is important to

Social Media Management Software On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Emeric Ernoult is a Co-Founder and CEO of Agorapulse which is a social media management software that helps to leverage social data to rank and score audiences on Facebook, Twitter, and Instagram. Emeric considers himself a social media and Facebook marketing addict and that is why his business runs in the social media marketing space. We recommend checking out Emeric’s Twitter account where he posts interesting little experiments he has done in social media. Since Agorapulse is working mostly with SMB clients Emeric shares his

Personal Training Platform On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Nick Corneil is the founder of Trainer+ which is a web and mobile platform for gyms and personal trainers with the goal to change how personal training is sold. More than just online workout tracking, the platform allows training providers to offer an ideal client/member experience and automate fitness management. Nick has spent his whole life in the fitness and sports industry, growing up on the sidelines of aerobics classes, and playing professional football in Europe. Before getting into the tech startup world, he worked as

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Matthew White is the CEO and founder of Qebot which is an online and mobile advertising solution for local and hyper-local companies. It helps to purchase, access and manage all business software through one platform which helps companies to be more productive and have better automation through tool centralisation. Matthew is an expert in digital advertising and he has a diverse background in mobile advertising operations on both supply and demand side, search marketing (both SEO and PPC), display advertising, and web and mobile development. Taking his

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction This time we met with Manan Shah, the co-founder and CEO of Recruiterflow, which is an integrated recruitment marketing and CRM software. They believe that recruitment has fundamentally changed and the winners will be the ones who proactively engage and nurture talent the way they do with their customers. Manan is obsessed with human productivity and Recruiterflow is the second SaaS company that he has founded. With all his experience and thrive towards efficiency and productivity, he created Recruiterflow to help HR teams to automate their systems

Marketing Automation Solution On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Gil Eyal is the CEO and founder of HYPR, the market leader in data-driven influencer marketing automation solutions. HYPR lets brands and agencies strategize, manage, and scale their influencer campaigns by introducing audience demographics and automated tools that connect with micro-influencers, as well as performance tracking solutions, into a market severely lacking in technology. Gil has revolutionized the way many of the World’s biggest agencies and brands are running influencer marketing by focusing on data, analytics and audience demographic information relevant to traditional digital marketing. He

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction In today’s episode, we focus on the qualification of website traffic and discuss all about it with Tomasz Pindel who is the co-founder of Voucherify. Tomasz is experienced in iterative software development, creative work culture, continuous learning, and pragmatic approach. Voucherify is an API-first SaaS platform for promotional campaigns. It is a set of programmable building blocks for a coupon, referral, and loyalty programs. For their customers, it means they can build campaigns in a very flexible and fast way by using Voucherify’s engine. In this episode, Tomasz

CRO Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Cornelius Boertjens is a digital marketing strategist who has more than 15 years of experience. He specializes in increasing online sales and leads by optimizing websites and landing pages implementing effective conversion strategies and optimizing the user experience. In today’s episode, Cornelius shares his experiences about digital marketing strategy that he has had as a CEO and co-founder of Catchi. Catchi is Australasia’s leading specialist in digital conversion optimization and personalization. They are specialized in helping companies to achieve their objectives by optimizing their digital assets using data-driven optimization. We

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Today we are discussing all about website optimization with Jeremy Almond who is a co-founder of Paystand. The business is a transformational B2B billing and payment network. Using blockchain and cloud technology, Paystand pioneered Payments-as-a-Service to digitize and automate your entire cash lifecycle. Jeremy describes himself as an enjoyer of life and doer of good. He is a surfer, hacker, block-chain advocate, investor, and sailor. In Paystand they mostly work with fast-growing companies and larger enterprises to help them digitize and automate processes, reduce time-to-cash and eliminate

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction This time we talked with Rory Crawford, who is the co-founder and CEO of BevSpot which is an all-in-one program management software for the alcohol distribution and food industry. Thanks to Rory’s software, businesses can manage inventory, place orders, and uncover sales performance insights to strengthen the health of their business and run their business more efficiently. In one of the largest industries in the world, restaurants mostly run their business on excel sheets and clip boards, it may difficult to grab attention to your software. Rory’s

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction In today’s episode we spoke to Kurt Daniel who is the CEO of Ubersmith, which is a subscription management software for the cloud and beyond. Besides running a successful company, Kurt is a frequent blogger, speaker and tweeter on topics like subscription management and clouds. Ubersmith’s suite of usage-based billing, quoting, order management, infrastructure management and help desk ticketing solutions is integrated, open and scalable. Over one hundred companies rely on Ubersmith to better serve their customers, better run their businesses, shorten time-to-market and boost overall efficiency.

Growth Marketing Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction This time we spoke with Garrett Mehrguth who is the co-founder and Chief Executive Officer of Directive, a leading enterprise search marketing agency headquartered in Irvine, California. Since its establishment in 2014, Garrett has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London. Directive’s year-over-year growth rate has increased by 300 percent and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations in Orange County. In 2019, Directive ranked in

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Who in your team is actually responsible for more conversions from your website? Is it really crystal clear who is owning the task of identifying where your website is leaking revenue? Alan shares his experience on who should be hold accountable. Tune in… Alan, from Host Digital, shows that an optimal user experience should be data-driven. He integrates data with design, leveraging quantitative and qualitative insights to inform a website story. He uses a LOT of tools, such as Google Analytics and user testing, to collect a LOT

SaaS Company On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Raphael is the founder of SplitBase, a conversion optimization agency, who helps high-growth ecommerce companies such as Kiehl’s, L’Oreal, and BestSelf create and execute on conversion optimization and A/B testing programs. By doing this, they’re able to increase profits, revenue, and sales. Conversion optimization for high-end e-commerce companies, specifically in the lifestyle, skin-care and fashion industries is a unique discipline. Through landing page optimization, funnel optimization, voice of customer and persona research, and by creating improved user experience brands increase their marketing ROI and become customer-centric. Raphael

Growth Marketing Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Mark loves celebrating client growth using digital marketing for inbound teams. He is the proud Managaing Director of Tillison Consulting, a leading digital marketing agency growing clients’ businesses one click at a time. Since 2007, he has worked hard to create an environment which celebrates client success, the evolution of knowledge and an honest approach to digital marketing. https://youtu.be/DuroFUAT0VU

Business Development Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Marketing and business development is what Dean has done for his entire career. He started within marketing agencies and brands, to market his own products, and thus has seen every side there is to marketing. When it comes to creating your marketing strategy he is an honest realist who wants to get results. He comes with vast knowledge of both technical marketing and traditional marketing, as well as experience of commercial business success. He love to figure out how to take growth to the next level.

CRO Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction Too little traffic for A/B testing? So what to do now while everyone is telling you to do A/B tests. Danny from RichmanSEO has an interesting take on it. We spoke with Danny Richman from RichmanSEO about how Conversion Rate Optimization and SEO can be executed. Danny has been 20 years on a mission to make SEO and CRO (Conversion Rate Optimization) accessible for types of businesses. A very interesting spin on the conversation happened when we spoke about how to use Emotional Goal Optimisation (EGO) to Increase Rankings, Clicks &