Solytic has taken time to analyze the way customers use the website and transition through the funnel in order to provide that optimized user experience.
Miruna Dragomir, head of marketing at Planable, has worked to engage and convince their diverse target market by refining their value messaging.
Leverage the Founder’s Excitement in Your Content Strategy | Interview with Nisha Baxi from Monte Carlo
Nisha Baxi joined the team ready to expose the brand and promote its growth by leveraging the founder's excitement for the product in their content strategy.
Integrate Appropriate Lead Qualification for Your Audience | Interview with Aaron Leeder from Revenue Collective
Aaron Leeder has offered us a view of his unique position and their appropriate lead qualification process that ensures the community grows in value.
Liz Cortes, from Rebel Fish, implements appropriate data and optimized channels in order to capture their audience in key-decision moments to a conversion.
Create a Relevant User Experience throughout the Marketing Funnel | Interview with Guillaume Cabane from Hypergrowth Partners
By creating a relevant user experience that matches the personas needs throughout the entire buying journey you can optimize your conversions. Listen in!
As machine learning expands Shawn aims to educate their market at the beginning of the sales cycle, with the goal to capture the audience’s attention.
Intent-Based Content to Match Audience Objectives | Interview with Steve Wiideman from Wiideman Consulting Group
With intent-based content, Steve Wiideman, the president, aims to address the challenges of their prospects to ensure they drive educated and eager customers.
Present a Message that Connects to Users on a Deeper Level | Interview with Eric Pratum from BigWideSky
By connecting to users on a deeper level that goes beyond technology Eric and the team are able to define the challenge and provide a rewarding solution.
Use your Website to Nurture Traffic through the Non-Linear Buying Journey | Interview with Melissa McClary Davis from Wise Digital Marketing
Melissa, founder, and CEO, wisely noted that the buying journey is non-linear, and with a website, there is a critical opportunity to guide and nurture traffic.
Steve Groom, the CEO, is always improving the opportunity to engage with a prospect at the appropriate stage in their journey as they just begin to discover.
Speak the Language of your Customer for Clear Communication | Interview with Michaela Underdahl from Nimble
With high-quality leads, Michaela is eager to continuously improve communication. By speaking the language of your customer you avoid any disengagement.
Offer a Transparent Funnel that is Effortless and Brief | Interview with Kimberly Gandy from Play it Health
Kimberly Gandy, the CEO of Play it Health, is working towards a transparent funnel that offers an undemanding user experience that leads prospects to a demo.
Propel Diversified Prospects through the Funnel with Meaningful Content | Interview with Brandee Sanders from Modal
The automotive industry comes with diversified prospects and Brandee is determined to expand and create meaningful content that attracts all varying personas.
Integrate AI to Deliver Fitting Micro-Experiences | Interview with Mark DiMassimo from DiGo (AKA DiMassimo Goldstein)
Mark DiMassimo highlights the importance of implementing fitting micro-experiences that suit the visitor’s intentions at the stage of their buying journey.
As their primary channel for lead generation is their website, Tom Lynam is working to ensure that the micro-moments are appropriate and useful to the visitors.
Optimize the Online User Experience with Effective Sales & Marketing Communication | Interview with Lauren Jones from Appit Ventures
Lauren Jones, from Appit Ventures, acknowledges the multi-faceted machine that is a website and the opportunity to optimize the online user experience.
With growing multi-channels, all leading to their optimized website AJ Wilcox, the founder of B2Linked, works to scale and expose their advantages even more.
Produce Diversified Experiences to Attract the Precise Persona | Interview with Mark Kapczynski from Gooten
As the CEO of Gooten, Mark Kapczynski is working towards an improved website to produce diversified experiences to attract enterprises.
Amplify Relatable Content to Gain Ideal Website Traffic | Interview with Markellos Diorinos from Bryq
By experimenting with various mediums of content Bryq will amplify relatable content to all possible prospects to gain the ideal website traffic.
Integrate Personalized Paths in Your Website Marketing Funnel | Interview with Joel Goobich and Ralph Pahlmeyer from Vestorly
Vestorly uses personalized paths in their own marketing funnels in combination with innovative technology, their clients walk away completely satisfied.
Reach Current Buyer Personas with Personalized Messaging & Content | Interview with Patrick Ward from Rootstrap
In order to reach current buyer personas, Patrick Ward, head of marketing, and his team are continually monitoring and adapting the messaging of their website.
Integrate Intentional Paths into Your Conversion Funnel | Interview with Calvin Correli from Simplero
Simplero is working to understand what makes a great conversion website with balance and clear messaging and integrate intentional paths into the buyer journey.
Colin Hewitt, Float CEO, has created a cash-flow software for the future. Suiting so many businesses he showcases the product with divergent landing pages.
Objection Co. provides a fast-paced, convenient and simple website allowing you to get on board with this new way of doing business and evolving your company.
For Seth Weiner of Amigodata, education and high-quality resources are key to increase retention on their website as they aim to offer the best user experience.
Although Bias Digital's website is a work in progress, Paul aims to go beyond the landing page and create open customer channels.
Align and Adjust Marketing Material to the Customer’s Persona| Interview with Lindsey Nelson from Huckabuy
We spoke to Lindsey Nelson, who is focused on the content of the website. She is working to align and adjust marketing materials to increase traffic.
The Power of a Website Functioning as a Representation of Yourself | Interview with Cheryl Contee from Do Big Things
Do Big Things takes advantage of their diverse team and showcases their values through a website functioning as a representative of themselves.
Engage at the Initial Touchpoint with Simplified and Detailed Brand Messaging | Interview with Law Smith from NES Health
With simplified and detailed brand messaging Law Smith is determined to capture their potential clients at the first point of contact.