Community-Powered Marketing and Data-Driven Personalized Engagement | Interview with Christoph Knudsen from Vesta

Community-Powered Marketing and Data-Driven Personalized Engagement Interview with Christoph Knudsen from Vesta

Introduction

Consumers are demanding more personalized engagement without invading their privacy. Marketers are looking for innovative ways to improve customer experiences while acknowledging the consumer demand for data protection. Community-powered marketing has been a way to bridge the gap between brand and consumer and truly connect to our buyers. Vesta’s all-in-one online community platform secures your consumer relationships, mobilizes your brand advocates, and captures zero-party data to accelerate the speed of ROI on all your marketing efforts. The VP of Insights, Christoph Knudsen dives into the organizations they serve and how they help brands with a strong purpose connect with their customers. We were eager to learn how Vesta grows and connects with its own audience while driving personalized engagement. Listen in to find out more.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

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