The demand for well-designed content is not slowing down making the need for accessible design more crucial to our marketing strategies. SketchDeck is an on-demand full-stack design agency that offers design services to businesses of all sizes, from startups to Fortune 500 companies. Ivy Croteau, content marketing manager, gives us more insight into their key growth marketing strategy. They rely on referral business and organic search to attract clients, with their website as a crucial tool for educating leads and current clients about SketchDeck’s full capabilities. As an always-evolving piece of work, the team is currently working on making sure that their website is easy to navigate and filled with educational and informative content. A/B testing and copywriting are two essential tools for driving conversions on their website and having an excellent team of digital people and developers is crucial for constantly testing and improving the site.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.