We’ve met our match when it comes to loving personalized customer journeys. Head of Marketing at Candidate, Krista Place loves personalized customer journeys and she is on a mission to create a customer-centric online buying journey. Candidate have created a unique platform that unlocks the power of personal referral networks to connect companies that are ready to scale with the best talent available. With this 2-sided marketplace, content marketing is critical to educating prospects and offering value. In their key growth phase, Krista is focused on driving brand awareness and looking to the future of personalized and independent customer journeys.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?