Content Optimization Strategies for Driving Growth and Generating Leads | Interview with Nate Turner from Ten Speed

Introduction

Driving organic growth takes a great deal of trial and error, using resources and time that are already limited. So Ten Speed is helping companies skip the trial-and-error phase of organic growth. Nate Turner, Co-Founder & CEO discusses how they help SaaS companies with content optimization to drive growth and help build momentum. They primarily work with B2B and consumer SaaS companies, ranging from early-stage seed to later-stage growth. The head of marketing is typically the champion within these organizations who brings them on board. Ten Speed generates inbound leads through their own podcast, LinkedIn engagement, blog content, and referrals. Nate emphasizes the importance of their website in the buyer’s journey, as it provides clarity about its services and showcases their approach and differentiation. While there’s room for improvement in terms of product marketing and positioning, the website offers robust content optimization strategies through blogs, podcasts, and newsletter issues. Nate also shares insights into his day-to-day responsibilities, which include managing marketing, sales, operations, finance, and HR for the business.