Having content and a strategy is essential but having content that drives results is business critical. In the healthcare industry content and key resources set the foundation for a prospect’s buying journey. Aha Media Group is a content strategy and content marketing consultancy that create high-performing healthcare content that propels clear results. Lacey Reichwald, marketing manager dives into her personal journey and what it means to serve a niche market. As Aha Media Group generate result-driven content for their clients, Lacey wants to achieve the same for themselves. The team is working to define content that drives buyer intent while reducing friction in a prospect’s path to conversion.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.