Customer experience is driving revenue and as our guest shares with us today; 75% of consumers prefer human interaction while 95% connect brand loyalty to customer experience and service. David Swift is the Senior Product Marketing Manager at Zenarate, whose AI Coach helps leading brands develop top-performing customer-facing teams through AI conversation simulation. Helping teams train and enhance the customer experience has boosted their organic growth and brand authority. David dives into their efforts to let the product do the selling with their product-led growth strategies and own efforts to enhance the online customer experience.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?