In a world where we want to empower customer interactions, marketers are challenged with discovering and leveraging the right technology coupled with costly execution. Boost, a software company specializing in conversational artificial intelligence, aims to improve customer satisfaction, cut costs, and increase revenue. Director of Strategic Partnerships, Nathalie Nyamabo discusses their mission to change how we connect to customers. She dives into her strategies with channel partners and how customer advocacy has shaped their growth marketing efforts.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?