Taking a Customer-First Approach to Influence Website Messaging | Interview with Kelly O’Dwyer-Manuel from Axiomatics

Taking a Customer-First Approach to Influence Website Messaging Interview with Kelly O'Dwyer-Manuel from Axiomatics


As business security becomes more of a priority with expanding remote teams and the growing complexities of data infrastructures, Axiomatics is enabling enterprises to manage access based on what their corporate access policy demands. The Axiomatics Authorization Platform is an attribute-based access control (ABAC) solution designed to address enterprise application and database access challenges across any type of infrastructure. With this complex topic and growing market demand, we were eager to learn more from the Senior Director of Marketing and Communications, Kelly O’Dwyer-Manuel. Kelly dives into the importance of its customer-first approach when understanding their buyer’s journey. Through customer conversations and working to align with their customers’ language, Axiomatics can generate quality website messaging while guiding and nurturing prospects through the buying journey.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

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