Traditional website analytics tools, like Google Analytics, typically provide you with a set of high-level metrics—things like page views, bounce rates, session duration, and traffic sources. While this data is useful for getting a general sense of how your website is performing, it only offers a surface-level view of what’s happening on your site. These metrics tell you what pages people are visiting and how long they stay, but they don’t give you the full story of how visitors are interacting with your content or why they may be leaving without converting.

Pathmonk takes it a step further by offering a more in-depth analysis of the entire customer journey, not just isolated actions. Instead of just counting page views, Pathmonk tracks how visitors move through your site—from their first interaction to their last. It provides a detailed map of each step they take, showing what they click on, what pages they spend time on, how they engage with specific content, and at which point they either convert or drop off. This level of insight allows you to understand the exact paths visitors are taking, which parts of the journey are working, and where friction points exist that might be preventing conversions.

No, Pathmonk’s customer journey analytics are designed for ease of use. Our reports provide all the key data in a clear, visual format that’s easy to interpret, even if you’re not tech-savvy.

You don’t need to dive into complicated data or set up any coding. It’s all done for you, so you can focus on making decisions based on the insights Pathmonk provides.

Bounce rates often signal that visitors aren’t finding what they need or are frustrated by the experience. Pathmonk’s analytics reveal exactly where visitors are dropping off, so you can figure out why they’re leaving. Whether it’s due to slow loading pages, confusing navigation, or irrelevant content, Pathmonk provides you with the insights you need to fix these issues. 

Yes! Pathmonk’s customer journey analytics gives you a clear view of where visitors are dropping off before converting. For instance, if visitors are abandoning their cart at checkout, or consistently leaving after the pricing page, you’ll have clear data to see what’s causing the friction. Pathmonk pinpoints these problem areas, so you can make the necessary changes to optimize the experience and encourage visitors to complete their purchase or sign-up.

Pathmonk delivers in-depth information about visitor behavior at each step of their journey. This includes metrics like which pages visitors land on, how long they spend on each page, where they click, and how they interact with specific elements like product pages, forms, or CTAs.

Pathmonk also tracks their progression through your site—showing you whether visitors bounce after a certain page or continue exploring, and which paths are leading to the highest conversions.

Pathmonk is designed to take over the role of Google Analytics by providing deeper insights and personalized experiences based on visitor behavior. However, if you want to keep using Google Analytics, you can simply plug GA4 into Pathmonk for seamless integration. 

The transition process is very simple. Migration is a one-click process, so you don’t need to worry about complicated setups. Just activate Pathmonk, use our GA4 plugin, and integrate all your historical data.

Learn more: how to migrate website data from Google Analytics to Pathmonk