Insights into Customer Research & Keeping Your Value Proposition Up-to-Date | Interview with Sally Forsyth from Mesma

Insights into Customer Research & Keeping Your Value Proposition Up-to-Date Interview with Sally Forsyth from Mesma

Introduction

Providing quality experiences for your customers should be high on the priority list. Mesma gives you world-class quality assurance processes that lead to clear insights and fast decision-making. Marketing and Business Development Manager, Sally Forsyth joins us to dive into who Mesma serves and why they do it best. As part of the business development team, Sally is heavily involved in customer research and works to better understand the customer needs in order to keep their value proposition up to date.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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