Uniting Customer Success and Marketing for Enhanced and Optimized Experiences | Interview with Karen Taborda from AppFollow

Introduction

Competition is fierce in an overloaded world of endless platforms, solutions, apps, and more. So our reputation holds immense importance as it can make or break the success of our businesses. Helping to elevate the reputation of your apps is AppFollow. Karen Taborda, Customer Growth Team Lead, joins us to discuss the company’s mission and services. AppFollow is an integrated service for app developers and marketers, focusing on app review management, app store optimization, and providing actionable insights for product managers. AppFollow serves clients across all industries, including companies like Meta and their apps such as Facebook and WhatsApp. AppFollow has implemented a range of growth initiatives to expand its reach and cater to potential clients. Their website plays a pivotal role in drawing in leads by providing a user-friendly platform that simplifies the complex nature of app solutions. With a strong focus on search engine optimization (SEO), AppFollow generates informative and valuable content, including webinars and case studies, to engage with its audience. By collaborating with both the Customer Success Team and the marketing team, they ensure the delivery of insights on optimizing experiences, their platform, and services. Additionally, AppFollow leverages community channels and social media platforms to enhance their visibility.