Data2Dream Boosted Biborfestek’s Sales by 33% with Pathmonk

Biborfestek is a Hungarian e-commerce company specializing in high-quality paints and related accessories for both home and industrial use. Their extensive product range includes interior and exterior paints, plasters, tools, wallpapers, and various accessories. 

The Challenge: Decision Fatigue

Biborfestek encountered a set of challenges typical for large-scale online stores, which hindered their ability to convert traffic into sales:

1. Choice paralysis: With an extensive catalog of paints and related products, customers often struggled to find the right items that suited their needs. The overwhelming range of choices led to confusion and drop-offs in the purchasing journey.
2. Ineffective product presentation: While Biborfestek offered high-quality products, their website did not effectively showcase their offerings. This limited customers’ ability to explore the variety available and reduced opportunities for upselling or cross-selling.
3. Stagnant conversion rates:  Although the website attracted significant traffic, the conversion rate remained flat. The inability to convert visitors into paying customers meant the business was not fully capitalizing on its audience’s potential.

The Solution: Personalize the Shopping Experience

Data2Dream, the marketing agency managing Bíborfesték’s e-commerce operations, sought an efficient way to address their client’s challenges and drive conversions without relying on expensive traffic generation. 

To achieve this, Data2Dream partnered with Pathmonk (👋), leveraging our AI-powered personalization and conversion optimization capabilities.

So, this is what our software did for them:

• Promoting best-selling products

One of the simplest ways to drive sales was to highlight the products customers loved the most—Biborfestek’s bestsellers. These items were promoted across the site, so visitors didn’t have to wade through endless choices to find what they needed. It was all about making the decision easier for the customer by putting trusted and popular options right in front of them.

• Personalizing the experience based on intent

Not all visitors are ready to buy right away. Some are just browsing, while others are close to making a decision. Pathmonk helped create personalized experiences based on where each visitor was in their buying journey, making the shopping experience feel more natural and tailored to each visitor, which is exactly what led to the big sales jump.

Why did Data2Dream choose Pathmonk instead of more traditional CRO tools such as Mutiny, Drift, Gong, or ClickFunnels?

• Personalization made easy: Pathmonk’s AI automatically tailored website content based on each visitor’s behavior. This meant customers saw what was most relevant to them—whether it was a bestselling product or a helpful prompt—making their shopping experience smoother and more engaging.
• No manual setup or content creation: Unlike other tools that require marketers to create campaigns and content manually, Pathmonk handled everything automatically. This saved Data2Dream and Biborfestek hours of work, letting them focus on other priorities.
• Full onboarding support: Pathmonk didn’t just provide a tool—it offered full onboarding support to guide Biborfestek through the setup and optimization process. This hands-on assistance ensured that they got the most out of the platform from day one, making the transition smooth and stress-free.
• Cookieless and privacy-friendly: With increasing restrictions on traditional tracking methods, Pathmonk’s cookieless technology was a big advantage. It ensured compliance with privacy regulations while still delivering accurate and effective personalization.

The Results: +33% Sales

✅ 33% Conversion uplift: Purchases increased significantly within 30 days, boosting overall revenue.

✅ 11% Increase in ‘Add to Cart’ goal: This improvement translated into 78 additional cart additions in just 30 days.

✅ +11K Impressions with 17% engagement boost: Micro-experiences in the decision stage led to more visibility and deeper interaction with visitors.

Key Learnings

• Simpler choices = Bigger sales: When customers are overwhelmed by too many options, they hesitate to buy. Promoting bestsellers not only simplifies decision-making but also builds trust by showcasing what others love. Sometimes, less is more—even in e-commerce.
• Personalization doesn’t need a big team: With Pathmonk, Data2Dream achieved advanced personalization without the usual manual effort. This proves that even small teams or agencies can deliver big results when automation is done right.
• Conversions can skyrocket without more traffic: Biborfestek didn’t need to spend a fortune on ads to drive more visitors. Instead, they made the most of their existing traffic by optimizing the experience, achieving a 33% uplift in conversions. It’s not about more visitors; it’s about smarter engagement.