Defining & Executing Frictionless Conversion Goals | Interview with Brandon Most from GoLinks

Defining & Executing Frictionless Conversion Goals Interview with Brandon Most from GoLinks


You know those bookmarks dominating the header of your Google homepage? Those essential links you just can’t live without and visit every day. But it can get out of hand, unorganized, and inefficient. GoLinks improves productivity by helping teams find and share information fast with memorable short links called go/links. Head of Marketing, Brandon Most, dives into GoLinks mission to empower productivity, efficiency, and collaboration. Serving enterprises and individuals makes Brandon’s job both challenging and interesting. Product experience and interaction are crucial elements in their buying journey. So Brandon and the team prioritize frictionless conversion goals that suit any buying journey stage. From educational content to on-demand demos to free trials to sales calls; user experience, engagement, and product-led growth come first.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

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