We noticed it and so has our guest today, Founder and CEO of Manage Inbound, Keith Gutierrez; Marketers have become more focused on generating low to no-buying intent leads rather than focusing on generating qualified opportunities that convert. Helping to change this way of thought is Manage Inbound, who helps you increase revenue and grow your business with a buyer-centric inbound approach that generates demand rather than leads. Keith gives us his perspective on inbound marketing in 2022 and how they look at creating demand generation with a buyer-centric approach. It’s about understanding who your customer is, what content they want to consume, and ultimately where they consume it.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?