Differentiating Yourself Through Distinctive Content & Focused Website Strategy | Interview with Andrew Maffettone from BlueTuskr

Introduction

In the competitive landscape of e-commerce, the need to extend your brand’s influence is a strategic priority. BlueTuskr is helping eCommerce brands do just that. Andrew Maff, Founder joins us to discuss BlueTuskr’s role as a full-service marketing company for e-commerce sellers. BlueTuskr focuses on being an outsourced marketing department for online sellers, helping them develop omnichannel strategies for platforms like Amazon, Walmart, and eBay. Andrew mentions that they initially relied on strong content marketing but have since diversified with visual content, webinars, and tutorial videos. BlueTuskr’s website plays a pivotal role in their growth strategy, with the founder, Andrew, emphasizing its significance as a means to stand out in the crowded agency landscape. Recognizing that simply claiming to be the ‘best’ in the business isn’t enough, they’ve concentrated on making their website a thought leadership platform and a showcase for their true differentiators. BlueTuskr’s focused website strategy involves creating content that goes beyond the generic, focusing on structuring articles with case studies and gated content to engage visitors. Every service or offer they provide now has its own dedicated page, ensuring a laser-focused approach. These deliberate efforts have enabled them to convert leads effectively. As part of their growth initiatives, they’ve started to explore paid advertising, expand their marketing funnels, and have re-engaged with live events and webinars, reflecting a multi-pronged approach to enhancing their online presence and audience engagement.